Sense Networks Analyzes Shopping Behavior of Blue States vs. Red States – Results Show All Americans are Shopping for Bargains

NEW YORK--(BUSINESS WIRE)--Sense Networks, the original Big Data mobile location company, today announced the results of its second Mobile Advertising Pulse, which captures the most popular shopping locations when comparing red states and blue states. The results showed that regardless of a state’s political allegiance, citizens were frequently shopping at discount stores and value-focused Quick-Serve-Restaurants (QSRs).

“This election season there is no doubt that the economy and jobs are top-of-mind for citizens as they head to the voting booths”

A recent Rasmussen Report surveying likely voters in both June and July of 2012 found that the economy is the number one issue of concern in the current election. Sense’s analysis aligned with this concern and showed that many citizens visit shopping destinations, QSRs and hotels/motels that are known for discounts and value. The data indicates that even with the different brand choices in red and blue states, most citizens are still “watching their wallet” and attempting to make economical purchasing decisions. This analysis focused on which retail brands over-indexed for blue or red states – revealing the most popular retailer destinations unique to those states.

The top destinations per retail segment include:

	Blue States	Red States
DISCOUNT SHOPPING	99 Cents Only Stores	Walmart Supercenter
	Sav A Lot	Dollar General
APPAREL	Fashion Bug	Shoe Show
	Famous Footwear	Walmart Supercenter
QSR	Dunkin Donuts	Daylight Donuts
	Checkers	What-a-Burger
	Round Table Pizza	Captain D’s Seafood
	Perkins Family Restaurant	Bojangles
	Sbarro	Chick-fil-A
SELF CARE	Hair Cuttery	Sports Clips
	Jenny Craig	Smartstyle Family Hair
	The Vitamin Shoppe	Golds Gym
CONVENIENCE STORES/GAS	Cumberland Farms	Murphy USA
	Amoco Food Shops
HOTEL/MOTEL	Travel Lodge	Sleep Inn
	Rodeway Inn

“This election season there is no doubt that the economy and jobs are top-of-mind for citizens as they head to the voting booths,” said David Petersen, CEO, Sense Networks. “Our data reflects those concerns. The results showed that regardless of a state’s political affiliation many citizens are choosing to shop at retailers and restaurants that are known for great prices. These retailers should understand that mobile retargeting can help them to reach these consumers, build brand loyalty and attract prospects away from competitors to overcome this challenging economic climate.”

The data was compiled using Sense Networks’ Retail Retargeting™, part of the AdMatch™ platform, which allows retailers to identify mobile users who are shoppers that have been to their store and retarget them with timely and relevant mobile ads, to drive customer loyalty. Retail Retargeting also allows retailers to identify and target prospects that are frequently near the retailer’s location and target prospects that meet the retailer’s unique behavioral targeting priorities, helping retailers attract and convert new customers. Sense Networks can reach an audience of 90 million users with six billion location-enabled impressions and its Retail Retargeting solution has the ability to identify shoppers of each of the top 1,000 U.S. retailers.

While gathering useful insights, user data remains anonymous and is never matched to external data sources that would require knowing a user’s name, address, phone number or email. The location data is abstracted into consumer segments and the raw data is discarded after processing.

About Sense Networks

Sense Networks applies science to generate value from mobile location data. The company adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.” Sense Networks has a proven technology platform and over six years of experience working at scale with Big Data, processing billions of location points per day. Sense Networks’ AdMatch uses predictive location and behavioral targeting to match consumers to the most relevant offers from local merchants via mobile display advertising, while increasing revenue for mobile publishers and keeping users anonymous. Its AudienceSense solution helps publishers better monetize their audience by building predictive, location-centric behavioral segments on their own mobile data. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.