Boost Mobile Squeezes Latest Technology into Ultra-Thin LG Venice

IRVINE, Calif.--(BUSINESS WIRE)--Boost Mobile, a leader in the no-contract wireless industry, and LG Electronics USA today announced a new Android-powered smartphone, the LG Venice, that delivers style, cutting-edge technology and affordability combined with Boost Mobile’s Android Monthly Unlimited with Shrinking Payments.

“The LG Venice is an eye-catching device with its platinum finish and slim design packed with the latest features tech-savvy consumers crave”

Only about one-third of an inch thick and weighing a mere 4.41 ounces, the sleek LG Venice is a high-powered slim smartphone with great viewing and entertainment experience. It will be available starting Oct. 10 for $219.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping. The LG Venice also will be available late October in select national retail locations.

“The LG Venice is an eye-catching device with its platinum finish and slim design packed with the latest features tech-savvy consumers crave,” said Andre Smith, vice president-Boost Mobile. “It’s a perfect example of not having to sacrifice style and features for affordability especially when combined with a no-contract Monthly Unlimited plan with payments that shrink to as low as $40 a month.”

Boasting a 1GHz processor combined with Android 4.0 (Ice Cream Sandwich) and an enhanced LG Optimus 3.0 interface, the LG Venice allows for improved multitasking, surfing, watching videos and accessing the more than 600,000 apps in the Google Play Store. The durable 4.3-inch, scratch-resistant Corning^® Gorilla^® Glass touchscreen combined with a 5MP camera and VGA front-facing camera let consumers capture, connect and share life’s special moments.

“With high-quality features, a stylish design and the wallet-friendly no-contract plan, LG Venice definitely stands out,” said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA. “LG and Boost Mobile continue to release innovative devices that exceed the expectations of those who use them. Whether it’s capturing still or video memories, connecting and sharing content with friends and loved ones, or viewing media on the crystal-clear touchscreen, Life’s Good with the LG Venice.”

Additional key features of the LG Venice include:

• QuickMemo™ to quickly and easily capture, create and share notes
• 720p HD video recording
• Stereo Bluetooth capable

The LG Venice is paired with Boost Mobile’s no-contract $55 Android Monthly Unlimited plan with Shrinking Payments. For every six on-time payments, the cost of Boost Mobile’s Monthly Unlimited plan shrinks by $5, eventually getting down to as low as $40 a month for unlimited nationwide talk, text and picture messaging, Web¹, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone.

About Boost Mobile

Boost Mobile offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 282 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Kyocera and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost^® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products, home appliances, air conditioning systems and energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.

¹ Includes 2.5GB per month of full-speed data.