Bally Technologies to Host Popular Celebrity Guests at the Global Gaming Expo (G2E) October 2-4 in Las Vegas

NASCAR® driver Clint Bowyer, cast of HISTORY’s ‘Pawn Stars’, and 2012 Playmate® of the Year to appear in the Bally exhibit at Sands Expo Convention Center

--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI):

WHAT:	Bally Technologies invites the media and G2E attendees to its G2E exhibit #1127 to meet several celebrity guests.
	NASCAR driver Clint Bowyer will appear at the Bally booth as part of the launch of the brand-new NASCAR® video slots game and Virtual Racing™ NASCAR. Bowyer is one of eight famous drivers featured in new Bally products at the show. Bowyer is currently in the top ten in points and is one of twelve drivers battling in NASCAR’s Chase for the Sprint Cup Championship.
	The stars of HISTORY®’s smash television series Pawn Stars − Rick Harrison and son Corey Harrison − will appear to promote the new Pawn Stars video slot game, which features the celebrity cast. The game will also be on display on the Bally booth.
	2012 Playmate of the Year Jaclyn Swedberg will also appear in the Bally booth. Bally and Playboy have been longtime partners in several hit slot games, including Playboy Platinum™, Playboy Hot Zone™, Playboy Muy Caliente™, and Bally’s newest Playboy titles, Playboy Prizeball™, which will be showcased for the first time at G2E.
	Additionally, Bowyer and two members of the cast of Pawn Stars will participate in the ceremonial ribbon-cutting to kick off the G2E show at 10 a.m. on Tuesday, October 2.
WHERE:	Bally Technologies’ Exhibit #1127
	Global Gaming Expo (G2E) 2012
	The Sands Expo & Convention Center
	201 Sands Ave.
	Las Vegas, Nevada 89169
WHEN:	Tuesday, October 2
	10:30 a.m.-12 noon: NASCAR driver Clint Bowyer
	2-4 p.m.: Rick Harrison and Corey Harrison from HISTORY’s Pawn Stars
	Wednesday, October 3
	10 a.m.-12 noon: Rick Harrison and Corey Harrison from HISTORY’s Pawn Stars
	2-4 p.m.: 2012 Playmate of the Year Jaclyn Swedberg
WHO:	An anticipated crowd will be on hand to meet and greet NASCAR racer Clint Bowyer, the cast of Pawn Stars, and Playmate of the Year Jaclyn Swedberg.
MORE:	Bally Technologies G2E Microsite
	Global Gaming Expo (G2E) Website
	Bally Online Newsroom
CONTACT:	Mike Trask
	Corporate Communications Manager
	[phone] Direct
	[phone] Mobile
	[e-mail]

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars − ©2012 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved. Playboy − © 2012 Playboy. PLAYBOY, BUNNIES, Rabbit Head Design, and PLAYMATE, are marks of Playboy and under license by Bally Gaming, Inc.