Catalina Mobilizes to Boston’s “Innovation District”

BOSTON--(BUSINESS WIRE)--Catalina, the personalized digital media company behind leading brand and retailer savings sites, offers and apps – including Stop & Shop’s SCAN IT! Mobile – announced today that it will be tripling the size of its Boston-based team and significantly expanding its footprint in the market – setting up shop in Boston’s burgeoning Innovation District (ID) at 24 Farnsworth Street. Since acquiring Modiv Media earlier this year, there has been unprecedented retailer demand for the company’s transformative in-store mobile shopping solution, driving the need to attract new, innovative talent and prompting the move to the ID.

“It’s exciting to see a three-time MITX Mobile Commerce Game Changer continue to grow and expand in the New England area. This move to the Seaport will only further Catalina’s ability to put out an innovative, useful mobile solution for retailers. We look forward to seeing what’s next.”

News Facts

• In August, Catalina signed a seven year lease for 2 floors at 24 Farnsworth Street in South Boston, a 75,000 square foot modern office building.
• The new office space will open in November of this year, and boasts an open-concept floor plan complete with coffee bar and outdoor roof deck.
• Having almost doubled its mobile team in the past quarter, the mobile division plans to grow yet another 33% by the end of 2012.
• The Innovation District is home to companies like Apperian, RueLaLa and Mobile Monday, and is quickly becoming one of the hottest neighborhoods in Boston.

Supporting Quotes

• John Caron, VP of marketing, Catalina
  “We’re committed to driving continued success and growth in the Boston-area. This move to the Innovation District further enables our team to continue changing the face of a trillion dollar industry. As we expand our mobile capabilities, we look forward to bringing the power of personalization and context to retailers and brands everywhere.”
• Debi Kleiman, president, MITX
  “It’s exciting to see a three-time MITX Mobile Commerce Game Changer continue to grow and expand in the New England area. This move to the Seaport will only further Catalina’s ability to put out an innovative, useful mobile solution for retailers. We look forward to seeing what’s next.”

Supporting Resources

• Learn more about Catalina Mobile
• Apply to join the mobile team
• See renderings of the new space
• Connect with Catalina via Twitter @CatalinaMobile and @Catalina

About Catalina

Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance and healthier outcomes. With proprietary and integrated in and out-of-store marketing platforms, Catalina enables the delivery of the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements to approximately 90M households and 130M health consumers, annually. Media distribution channels include over 55,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit http://www.catalinamarketing.com.