Happy Family Welcomes Seven New Veggie-Filled Products Perfect for Babies and Toddlers

NEW YORK--(BUSINESS WIRE)--Bring on the vegetables! Happy Family^®, a leading premium organic food brand, is giving babies and toddlers seven new delicious reasons to crave vegetables, arriving on shelves across the country this month – three flavors of Happy Creamies coconut milk-based veggie and fruit snacks, and four varieties of 100-percent vegetable Happy Baby Starting Solids S1 Pouches.

“Then, we set our sights on all-vegetable Happy Baby Starting Solids Pouches. By perfecting the packaging process, we are now able to offer these vibrant pureed, premium organic vegetable pouches for babies, locking in all the nutrients by processing the freshest ingredients as minimally as possible.”

“Our mission is to encourage healthy eating and provide the very best nutrition from birth through childhood and beyond, and our new Happy Creamies deliver on both fronts. These melt-in-your-mouth snacks encourage self-feeding, boasting an ingredient list of 50-percent veggies, with just the right amount of sweetness and probiotics from the coconut milk, with no added sugar,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “Then, we set our sights on all-vegetable Happy Baby Starting Solids Pouches. By perfecting the packaging process, we are now able to offer these vibrant pureed, premium organic vegetable pouches for babies, locking in all the nutrients by processing the freshest ingredients as minimally as possible.”

Dairy-free and gluten-free, Happy Creamies snacks are available in three flavors for babies and toddlers: Strawberry, Raspberry & Carrot; Carrot, Mango & Orange; and Apple, Spinach, Pea & Kiwi, all containing 50-percent veggie ingredients. Happy Creamies are made with coconut milk, which offers antioxidants, vitamins and minerals that can help aid in strong bones and a healthy immune system. Happy Creamies are available for a suggested retail price of $3.59 per 1 oz. bag.

Joining the brand’s popular flavor line-up, the new Happy Baby Starting Solids S1 Pouches are single-ingredient vegetable pouches, available in four, 100-percent veggie varieties: Mixed Carrots, Green Beans, Winter Squash, and Sweet Potato. Minimally processed to ensure maximum nutritional benefits, the products are sold for $1.79 per 3.5 oz. pouch.

The new Happy Family products are certified organic by the USDA, made without preservatives, artificial colors, artificial flavors, trans fats or GMOs, and are BPA-free. The products can be purchased in Target stores across the country now, and will be rolling out to other fine retailers in the coming weeks.

About Happy Family

Launched on Mother’s Day 2006, and owned and operated by moms, Happy Family^™ is the leading premium organic food brand delivering optimal nutrition for the entire family. Constantly innovating and bringing new products to market, Happy Family was the first organic brand to develop a complete line of premium, organic nourishment for babies’, toddlers’ and kids’ growing bodies. Happy Family products are consistently recognized for superior taste and nutrition. In 2011, founder and CEO Shazi Visram earned the title of Ernst & Young’s Entrepreneur of the Year for New York. The brand has been named as one of the fastest growing organic food companies in the nation by Inc. magazine for two years running, and was named “Rockstar of the New Economy” by Fast Company in 2012. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi and Sierra Leone. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM and https://twitter.com/HAPPYsuperfoods.