Color Installation of Rainbow Crosswalks Begins on Monday, October 1, 2012 in West Hollywood

Crosswalks to Become Unique Gateway to City of West Hollywood and Symbol of its LGBT Pride

WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--The installation of permanent color for two landmark crosswalks along Santa Monica Boulevard and San Vicente Boulevard will begin on Monday, October 1, 2012 at 9 p.m. The color application utilizes Thermo-plastic technology to permanently place hues from the LGBT rainbow flag, a symbol of LGBT Pride, on the crosswalks. It will take approximately two nights for this part of the work to be fully completed.

“The landmark Rainbow Crosswalks emphasize the core branding of West Hollywood, and will be a permanent symbol to all that this is a City of tolerance and acceptance”

“The landmark Rainbow Crosswalks emphasize the core branding of West Hollywood, and will be a permanent symbol to all that this is a City of tolerance and acceptance,” stated Mayor Jeffrey Prang. “Since the temporary installation, the crosswalks have not only gained tremendous positive attention from around the world, but not a day goes by that we don’t see hoards of tour buses slowing down to snap photos of the new landmark. This alone will have a tremendous impact on tourism and further establish West Hollywood as a LGBT vacation destination,” Mayor Prang continued.

Shariden Design Asphalt is installing the crosswalks. “As President of Shariden Design Asphalt, Inc., I want to express how elated we are to work with the City of West Hollywood on the Rainbow Crosswalk Project,” said Steve Klasna. “We have always had a positive and progressive relationship with the City of West Hollywood’s Public Works team. The Rainbow Crosswalks will rival other creative projects we have done with some of our other great clients in the past, including Sea World, the City of Los Angeles and the San Diego Zoo,” Klasna continued.

The decorated crosswalks run along Santa Monica Boulevard between U.S. Bank and American Apparel, and Citibank and the West Hollywood Sheriff’s Department. This intersection, in the heart of one of the most iconic areas for the LGBT community, also serves as the entrance to the Christopher Street West Annual LA PRIDE Festival. The painting of rainbow crosswalks is a creative and unique gateway to LGBT activities in West Hollywood.

During the construction of the Rainbow Crosswalks, at least one lane of traffic in each direction will be open. Pedestrians will be given instructions on how to move around the construction area.

Find the City of West Hollywood on Facebook and follow @wehocity on Twitter and Instagram. Use the hashtag #WEHOrainbow and show the world what this new West Hollywood landmark means to you!

For more information, please contact Steve Campbell, the City’s Facilities & Field Services Manager, at [phone].