Red Bend Software to Discuss Future of Connected Car at MIT Enterprise Forum

WALTHAM, Mass.--(BUSINESS WIRE)--Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.5 billion Red Bend-Enabled™ devices, will participate in the MIT Enterprise Forum’s Digital Media Circle Event, “A Connected Car is a Thoughtful Car,” on Monday, Oct. 1.

“A Connected Car is a Thoughtful Car”

In-car software is driving a revolution that will significantly enhance car functionality and improve the experience of both drivers and passengers. Red Bend’s Director of Technology and New Business, Motti Elloul, will join a panel of experts to discuss the future of the connected car, moderated by Strategy Analytics’ Chris Schreiner. The panel includes Brian Reimer, Research Scientist at MIT AgeLab, and Seth Riney of PlanetTran and MIT Cartel.

Event details:
What:	MIT Enterprise Forum Digital Media Circle Event, “A Connected Car is a Thoughtful Car”
When:	Oct. 1, 2012, from 6-8:30 p.m.
Where:	MIT Tang Center, room E51-145
	70 Memorial Drive
	Cambridge, MA 02139
Who:	Motti Elloul, Director, Technology and New Business, Red Bend Software
	Brian Reimer, Research Scientist, MIT AgeLab
	Seth Riney, PlanetTran and MIT Cartel
	Chris Schreiner, Director for the Automotive Consumer Insights service, Strategy Analytics
Registration: http://www.mitforumcambridge.org/events/a-connected-car-is-a-thoughtful-car/#register

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.5 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device manufacturers, mobile operators, semiconductor vendors and automotive companies worldwide trust Red Bend with their most important assets—the mobile and connected devices their consumers depend on.