Helzberg Diamonds Introduces New INFINITY X INFINITY™ Collection in Association with ABC’s Hit Drama “Revenge”

KANSAS CITY, Mo.--(BUSINESS WIRE)--Helzberg Diamonds announced the debut of its new INFINITY X INFINITY jewelry collection today, an exclusive line inspired by ABC’s hit TV show “Revenge.” The Season Two premiere of “Revenge” airs on the series’ new night and time, SUNDAY, SEPTEMBER 30 (9-10 p.m., EST), on the ABC Television Network.

“Infinity is a key theme throughout the series, representing never-ending love, so it was a natural partnership for us”

“Infinity is a key theme throughout the series, representing never-ending love, so it was a natural partnership for us,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “As a brand, we want to help people celebrate all the ways in which they know they are loved, unconditionally, and this new collection is, yet, another way we’ll do that.”

The collection, designed by Udi Behr, embodies the impeccable style that is so iconic to “Revenge,” playing off the double infinity insignia that has been a recurring icon since season one.

To celebrate the launch of the INFINITY X INFINITY collection, Helzberg created the Infinity Contest for fans to enter for a chance to win jewelry from the line by sharing what infinite love means to them. One grand prize winner will win a matching pendant and earrings valued at $1,800 from the new INFINITY X INFINITY jewelry collection, and up to 10 finalists will receive the “Revenge” season one DVD set.

The INFINITY X INFINITY collection will be available in select Helzberg stores and online September 28. View the collection exclusively at Helzberg.com/Infinity, and tune in to the “Revenge” season premiere at 9 p.m. EST, Sunday, September 30, on ABC.

Helzberg Diamonds invites fans to celebrate the second season of “Revenge” and the INFINITY X INFINITY collection in the following ways:

Enter Helzberg’s Infinity Contest for the chance to win a matching pendant and earrings from the collection valued at $1,800 or one of 10 “Revenge” season one DVD sets at www.helzberg.com/InfinityContest.
Catch up on last season and learn more about the characters of “Revenge” at http://beta.abc.go.com/shows/revenge.
View the INFINITY X INFINITY collection online on September 28 before it hits stores at www.helzberg.com/Infinity.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc., (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237), or visit http://www.helzberg.com.

About Revenge

Emily Thorne (Emily VanCamp) took the Hamptons by storm last summer as the intriguing new arrival to this exclusive community. By all appearances, she is a friendly and sophisticated “girl next door,” whose disarming charm and generosity have allowed her seamless access to the restricted circles of the Hamptons high society. However, Emily Thorne is anything but what she seems. Hiding behind an assumed identity, she is a woman with just one end game — REVENGE.

“Revenge” stars Madeleine Stowe as Victoria Grayson, Emily VanCamp as Emily Thorne, Gabriel Mann as Nolan Ross, Henry Czerny as Conrad Grayson, Ashley Madekwe as Ashley Davenport, Nick Wechsler as Jack Porter, Josh Bowman as Daniel Grayson, Christa B. Allen as Charlotte Grayson and Connor Paolo as Declan Porter.

“Revenge” is written and executive-produced by Mike Kelley, along with executive producers Marty Bowen and Wyck Godfrey. Sunil Nayar, Mark Perry and Melissa Loy also serve as executive producers. The series is produced by ABC Studios.

About Udi Behr, Jewelry Designer

Udi Behr, a New York resident for many years, has been at the forefront of innovation in the jewelry world. The INFINITY X INFINITY™ collection is both sentimental and progressive. Udi Behr is known for mixing functionality with purpose and beauty. This collection commemorates the style and beauty of the main characters in the show.