ANOVA Reveals New Name, Vision and Product at ASLA Meeting and Expo 2012

ST. LOUIS--(BUSINESS WIRE)--ANOVA, the proud manufacturer of high-quality site furniture at an exceptional value, today unveiled its new name and vision during the American Society of Landscape Architects (ASLA) Annual Meeting and Expo. Formerly Landscape Brands, ANOVA has a history of leadership and innovation in design and manufacturing and will continue its legacy of making First and Lasting Impressions in public spaces around the country.

“Our new name signifies a new era for the company, and is an effort to truly differentiate us in the industry”

“Our new name signifies a new era for the company, and is an effort to truly differentiate us in the industry,” said ANOVA CEO Eric Gilbert. “I believe that more inviting outdoor spaces improve the foundation of local communities, which in turn raises the quality of living for society. We will continue our commitment to delighting each customer by delivering well-designed products at a tremendous value. And we will continue to deliver the industry’s most durable and comfortable products with a renewed focus on growth, market expansion and adding beauty and comfort in public spaces.”

The new name marks the latest evolution of the company as it approaches its semicentennial. Under the leadership of Eric Gilbert, ANOVA continues to deliver total value, from design to manufacturing to green initiatives, including the use of recycled plastic lumber.

Also launching at ASLA is a unique table in the marketplace. Reacting to demand following the initial introduction of the new Madison line in May, this aptly called “Conversation Table” doubles as extra seating space and was conceptualized and created in just weeks. The Madison Collection also features contour and flat benches with contemporary steel accents on premium recycled plastic planks.

Controlling the entire design, engineering, and manufacturing process is one of ANOVA’s unique offerings. As part of its vision, ANOVA is committed to conceptualizing, manufacturing and releasing several new product lines each year. Earlier this year, the company launched its Exposition benches, featuring a mid-century modern look with curving contours. With laser-cut steel bench ends paired with ergonomic slat seating, the Exposition benches provide the perfect blend of comfort and style and are now installed in various locations across the country.

Started in 1970 by Bill Gilbert, ANOVA has always been on the cutting edge of site furniture. As Clean City Squares^®, the company introduced aggregate panels in the 1970s. In the 1990s, ANOVA patented Fusion coating technologies to help outdoor installations weather the elements.

ANOVA continues to see growth, recently expanding its reach with a sales representative in the southwest, focusing on Arizona, Nevada and New Mexico.

With a “First and Lasting Impressions: Charge and Recharge” theme at this year’s ASLA Expo, ANOVA will offer attendees a relaxing, welcome rest area at the show with coffee service and a charging station for devices. Visit ANOVA at ASLA booth #1545.

About ANOVA

ANOVA is the proud manufacturer of high-quality site furniture at an exceptional value. For more than 40 years, ANOVA has been an innovator of site furnishings. The company introduced aggregate panels in the 1970s. As Landscape Brands, ANOVA patented coating technologies in the 1990s. In the 21st century, ANOVA continues to push the envelope on total value, from design to manufacturing.

ANOVA creates first and lasting impressions in public spaces, enhancing the beauty and comfort of any environment. For more information, go to www.anovafurnishings.com and Pin ANOVA at http://pinterest.com/firstandlasting.

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