Focal Press Expands “Focus On” Series with How-to Food Photography Book for Bloggers

BURLINGTON, Mass.--(BUSINESS WIRE)--Focal Press, a leading publisher of media technology books, today announced the release of Matt Armendariz’ “Focus On Food Photography for Bloggers,” a technical and creative guide for the everyday foodie or blogger who wants to capture enticing images, regardless of what device or network is used.

“There’s no need for intimidation or fear if you’re starting a food blog and photographing your own food – enjoy every step of the way.”

Armendariz applies his expertise as a food photographer and blogger to share best practices for capturing images of portrait-worthy dishes. He uses an equal dose of know-how and humor to spark readers’ creativity and inspiration, while discussing the essentials of equipment, lighting, composition, styling and propping. His advice can be applied anywhere from the kitchen table to the chicest bistro in town, and the book includes guidance on post-processing, posting, and protecting prized images after they’ve been shot.

With the rise of food photo sharing on social forums like blogs, Instagram, Pinterest, Facebook and Twitter, everyone is posting the contents of their plates. The book, which is laced with Armendariz’ mouth-watering photography, is now available on TaylorandFrancis.com, Amazon.com, and BN.com (ISBN: 9780240823676) for $19.95.

“I’ve covered many of the best practices in shooting food that will apply to beginners and advanced folks alike, but all of what I cover is seen through the lens of the food blogger,” said Armendariz. “There’s no need for intimidation or fear if you’re starting a food blog and photographing your own food – enjoy every step of the way.”

Armendariz is an avid traveler, stylist, photographer and educator whose work and expertise has been featured on shows such as “Martha Stewart” and “Paula Deen's Best Dishes” and in numerous cookbooks and publications such as Bon Appetit and Saveur Magazine. He is also the author of MattBites.com, which is rated as one of the world’s 50 best food blogs by the The Times Online and a charter member of Martha’s Circle, a group of lifestyle blogs selected by the editors of Martha Stewart Living.

“Focus On Food Photography for Bloggers” is the latest release in Focal Press’ “Focus On Series,” which offers titles with essential information on specific areas of photography. Each book rises above jargon while demonstrating how to capture beautiful and dynamic shots. The Focus On Series also expands this fall with “Focus On Travel Photography” and “Focus On Close-Up and Macro Photography.”

For information about Armendariz’s work and current endeavors, visit his blog, www.MattBites.com. For information about “Focus On Food Photography for Bloggers” and other books from Focal Press, visit www.focalpress.com.

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About Focal Press

Focal Press has been a leading publisher of Media Technology books for 70 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology.