Generous Benefits and Innovative Employee Programs Place Critical Mass on Canada’s Top 100 Employers List for 2012

CALGARY, Alberta--(BUSINESS WIRE)--Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has been recognized as one of Canada’s Top 100 Employers for Young People by the editorial team of MediaCorp for the second year in a row. The competition, sponsored by KPMG LLP, recognizes the employers that offer the nation's best benefits for younger workers. Winners are deemed Canada's leaders in attracting and retaining younger employees to their organizations.

“We’re thrilled to be named one of Canada’s Top Employers for Young People for the second year in a row”

Critical Mass was honored by the editors of Canada's Top 100 Employers based on its generous benefits plan and a host of unique employee development programs. Beyond health benefits and vacation, the agency offers subsidies for tuition and professional accreditation, in-house and online training programs, and career planning services. The agency was also recognized for its robust student outreach program, including paid internship opportunities with assigned mentors and customized learning plans, as well as on-campus recruitment. A casual dress code and open workspaces encourage collaboration, and the sense of camaraderie is reinforced through employee sports teams and host of social events such as “Frideas,” a monthly gathering that allows employees to share their work and gain inspiration from across the company.

“We’re thrilled to be named one of Canada’s Top Employers for Young People for the second year in a row,” said Critical Mass CEO, Dianne Wilkins. “As a digital agency, we believe young employees are our lifeblood. Sure we value seasoned executives with digital expertise and business savvy, but young people who are curious, passionate about design, social media, new technology—they are the future. We invest heavily in employee programs to attract and retain young talent because they bring a tremendous amount of value to our company and our clients,” Wilkins added.

About Critical Mass

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ businesses. Consistently recognized as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, London, Amsterdam and Costa Rica. For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com, www.facebook.com/criticalmass.agency or follow us on twitter: @criticalmass.