MIAMI--(Miami based KWE Partners Social Media received its second major award this year, a Social Hotel Award from HOTELS Magazine in their first annual SoHos for “Best Twitter Promotion, Property” for a Mini Indulgences #TNI Tweetup campaign at Marquis Los Cabos, Mexico.)--
“Best Single Social Media Promotion: Individual Hotel/Resort, Global”
Honoring best practices in social media, the SoHos were judged by a “who’s who” in the hospitality industry, including David Pavelko, head of travel, Google Inc.; Henry Harteveldt, co-founder, Atmosphere Research Group; Amy Jo Martin, founder, Digital Royalty; Burns Patterson, COO, Middleton & Gendron; Chris Jackson, president, GCommerce; and the editors at HOTELS Magazine. “Stellar creativity and commitment to this campaign. Just about perfect,” said one of the SoHo judges.
The SoHo award comes on the heels of the agency’s Travel + Leisure 2012 Social Media in Travel & Tourism (SMITTY) award for the same campaign in the "Best Single Social Media Promotion: Individual Hotel/Resort, Global" category. During the awards, Travel + Leisure editor Rich Beattie stated, “Innovative efforts like yours are raising the social media bar for everyone in the travel industry.”
The firm developed a "personalized luxury" marketing concept around a series of mini indulgences. The campaign was launched via a tweetup at the resort for social influencers to generate brand awareness, consumer reach and highlight the hotel's various indulgences. Other luxury brands were secured as partners including Virgin America, retailer Luxury Avenue and Hartmann Luggage. Total reach of the campaign was 14 million + impressions, corresponding to 1.4 million+ unique impressions, a record-breaking number for the #TNI Tweetup. We invite you to read the details of our award-winning case study.
KWE Partners Social Media also announced two new clients: leading interior and furniture designer for the luxury hospitality industry Adriana Hoyos, and legendary luxury sportfishing yacht manufacturer Bertram, managing their social media marketing, consumer and media influencer engagement. Since signing on both companies earlier this summer, Bertram and Adriana Hoyos Facebook pages have grown 118% and 265%, and Twitter 36k% and 25k%, respectively.
About KWE Partners
A leader in travel, tourism, hospitality and luxury lifestyle marketing for over 30 years, KWE Partners has developed innovative marketing, public relations and social media campaigns for a "who's who" of luxury brands: from global hotel brands, boutique hotels, spas and resort developments, to destinations, cruise lines and travel technologies. We approach PR as a branding tool, with sales-oriented thinking and ROI. Our relationships secure clients top-tier media placements and our award-winning social marketing campaigns leverage influencer and consumer engagement to exponentially increase clients’ visibility and online reach.