HealthEdge Presenting “Five Steps to Market Reinvention: Supporting ACOs, Exchanges and Other Reform Initiatives” at the 2012 Texas Association of Health Plans Conference

Presentation to Texas payors provides a roadmap to position them for success in the new healthcare economy

BURLINGTON, Mass.--(BUSINESS WIRE)--HealthEdge®, provider of the only modern, enterprise-class software platform for healthcare payors, today announced that Executive Vice President Ray Desrochers will deliver a Breakfast Briefing titled “Five Steps to Market Reinvention: Supporting ACOs, Exchanges and Other Reform Initiatives,” at the 2012 Texas Association of Health Plans (TAHP) Managed Care Conference and Trade Show.

“Five Steps to Market Reinvention: Supporting ACOs, Exchanges and Other Reform Initiatives”

The presentation, a roadmap for organizations looking for ways to reduce costs, engage their members and support next-generation healthcare business models, will be delivered at the only statewide event of its size that targets key healthcare executives and decision-makers in Texas.

“We understand that payors are facing a market that is currently undergoing a period of unprecedented change. Business as usual is no longer an option, and reducing costs, engaging members and supporting next-generation healthcare business models are the top priorities,” said Desrochers. “TAHP members that attend our presentation will come away with actionable insights into how they can evaluate and reinvent their technology infrastructures and leverage modern software to succeed in today’s ever-changing healthcare marketplace.”

For those who wish to attend the presentation at the 2012 Texas Association of Health Plans Managed Care Conference and Trade Show, it will be held on Tuesday, October 9^th at 9:00 AM in Ballroom H at the Westin La Cantera in San Antonio. For those who are unable to attend, a copy of the presentation will be available after the conference. Please email [e-mail] for more information. Additionally, HealthEdge will be exhibiting at TAHP 2012. Please visit us at Booth 26.

About the Texas Association of Health Plans (TAHP)

TAHP represents health insurers and other related healthcare entities operating in Texas. TAHP, founded in 1987 represents the health care industry’s commitment to improving healthcare for Texans. TAHP brings together industry leadership to develop answers to the critical healthcare issues in Texas. The association does this through continuous communication with its members, industry and community stakeholders, as well as with representatives of the legislature and state agencies. TAHP is dedicated to advocating for public and private healthcare issues that improve access, value and quality of care for many Texans.

About the TAHP Managed Care Conference and Trade Show

The TAHP Managed Care Conference and Trade Show is the only industry gathering of health plans in the state. It is the only statewide event of its size that targets key health care executives and decision-makers in the state. The conference is specifically designed for health care executives from health plans and integrated networks, and includes CEOs, COOs, CFOs, Medical Directors and other top decision makers. Leadership from state agencies and legislative offices present also participate as invited guests.

The 2012 conference will once again host health care and policy leaders from across the country, including industry expert speakers as well as health plan and legislative attendees. Conference events offer plenty of opportunities for social interaction. TAHP continues to build on prior conference experience to actively facilitate attendee information sharing and relationship development.

About HealthEdge

HealthEdge® provides the only modern, enterprise-class software platform for healthcare payors. Using the patented HealthRules® software suite, health plans, health insurance companies, and other payors can finally respond to new business opportunities and market changes in hours, not months or years, while drastically reducing both IT and operational costs. Leveraging an investment of over $150 million, HealthRules is the most modern, scalable, and cost-effective technology in the industry. HealthEdge is the only choice for payors to survive and thrive in the emerging healthcare economy. For more information, visit www.healthedge.com.