Customer Experience Management Experts at Vital Insights™ Tap James Powell as Director of Marketing

Marketing leader with over 16 years of agency and client experience will focus on growing the Vital Insights brand

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Vital Insights today announced that James Powell has joined the company as the Director of Marketing. James will be responsible for developing the Vital Insights brand and marketing strategy as the customer experience management company continues their unprecedented growth and global expansion.

“We are thrilled to have him join our team and bring his big brand experience and his incredible skill for coaching and leading teams to Vital Insights.”

“Our products and services are all about delivering an outstanding customer experience, and James shares in our vision like no one else in the industry,” said Jason Tryfon, Vital Insights’ President and CEO. “We are thrilled to have him join our team and bring his big brand experience and his incredible skill for coaching and leading teams to Vital Insights.”

James’ 16 year marketing career has seen him build teams and create premier customer experiences for brands like Virgin Mobile, MINI, Playboy, Best Buy, Toys R Us, Rogers, and TELUS in Canada, Australia, United States and South Africa. Having worked at TAXI, Crispin Porter + Bogusky and M&C Saatchi, James is skilled in both agency and client-side relationships. James specializes in connecting brands to their core values and helping them bring their values to life in a way that engages their customers and positively impacts their bottom line.

About Vital Insights Inc.

Ranked as the 12^th fastest growing tech company in Canada on the Deloitte Technology Fast 50™, Vital Insights is a leading designer, developer and distributor of innovative enterprise-class daily tracking and Customer Experience Management (CEM) solutions for the automotive industry.

Taking centre stage in its product lineup is Foresight™, a platform that distributes, gathers, and manages customer feedback. As the pioneers and inventors of issue resolution management within automotive CEM, the Foresight platform boasts a patent-pending process that triggers an alert to key dealer staff of unhappy customers in real-time. Vital Insights’ newest product Foresight Mobile™ - the world’s first mobile application for automotive CEM - gives users a timely tool to respond to time-sensitive issues, preventing possible customer defections directly from their wireless smartphones.

With a dedication to continuous innovation and forward-thinking product development, Vital Insights continues its mission of building revolutionary CEM products for automotive companies around the world. Vital Insights’ global headquarters is in Mississauga, Ontario, Canada, with offices in Phoenix, Arizona, and Munich, Germany. For more information, visit www.vitalinsights.com.