DenTek Tooth Fairies Kick off National College Tour at UT-Knoxville with Today Show’s Kathie Lee and Hoda

National social campaign promotes healthy oral care for college students

MARYVILLE, Tenn.--(BUSINESS WIRE)--DenTek Oral Care kicked off its National Tooth Fairy College Tour Monday alongside NBC’s Today Show with Kathie Lee and Hoda at the University of Tennessee—Knoxville.

“DenTek’s National Tooth Fairy College Tour is just one way to create awareness for people of all ages to take their oral health seriously by going beyond brushing”

Following an onstage Today Show appearance, the DenTek Tooth Fairies swept through the UT campus, armed with DenTek floss-pick give-aways and a social media push, encouraging students to go beyond brushing for healthy oral care.

The DenTek Tooth Fairies will continue visiting campuses throughout October from New York to California, passing out free floss pick samples to students, including some with randomly placed “golden tickets” to win larger DenTek sample packs.

There is also a chance to win one $100 VISA gift card per campus, by posting a photo with the Tooth Fairies on DenTek’s Facebook page.

Following the Oct. 1-2 kick-off at the University of Tennessee, the Tooth Fairies will continue the College Tour with campus stops at Ohio State University Oct. 4-5; New York University Oct. 9-11; Texas A&M Oct. 16-17; UCLA Oct. 22-23; and UC Berkeley Oct. 25-26.

“DenTek’s National Tooth Fairy College Tour is just one way to create awareness for people of all ages to take their oral health seriously by going beyond brushing,” says Charlotte Havely, director of marketing. “Great oral care habits give a lifetime of rewards, from a healthy, beautiful smile to cost savings on expensive dental work.”

DenTek is a national leader in oral care products found in retail stores nationwide, such as Walmart, Target, Walgreens, CVS, Kroger and others.

DenTek focuses on providing innovative consumer oral care products with a product base that includes floss picks, interdental brush cleaners, dental guards for nighttime bruxism, whitening, disposable dental picks, braces care, breath remedies and dental repair.

Visit www.dentek.com or call [phone] for more information.

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