LBi and ActiveStandards Forge Partnership to Help Clients Maximise the Impact of Their Digital Marketing Strategies

LONDON--(BUSINESS WIRE)--ActiveStandards, the leading Website Quality Management (WQM) platform, and global marketing and technology agency LBi today announced a new strategic partnership. As a member of the ActiveStandards partner network, LBi will be able to offer clients direct access to the ActiveStandards™ platform enabling clients to optimise the performance of their digital marketing activities.

“Using ActiveStandards, our clients will be able to ensure their websites provide improved end-user experiences and maximise the impact of their digital marketing strategies through consistent brand image and enhanced SEO effectiveness. ActiveStandards will help us deliver websites that enhance brand image and drive business benefits.”

ActiveStandards is an automated Website Quality Monitoring platform for enterprise websites. It alerts companies to online compliance problems, scanning every page of their websites for brand and SEO inconsistencies as well as usability, accessibility and legal issues. Organisations use ActiveStandards to improve and maintain the quality of their sites by finding and fixing errors, leading to enhanced user experience, added brand value and increased sales conversions.

Both ActiveStandards and LBi work with many well-known international brands and already have several clients in common including Volvo, Royal Bank of Scotland and Barclays. As an official ActiveStandards partner, LBi will be able to offer clients integrated access to the ActiveStandards platform, ensuring end-to-end quality management throughout the website lifecycle.

Trevor Smyth, Chief Knowledge Officer at LBi, said: “LBi cares passionately about ensuring quality and compliance is delivered on websites and increasingly we are being asked by our clients for advice on how to maintain this standard and to manage content more effectively. ActiveStandards is an excellent solution for enterprise web compliance management. It’s easy-to-use, highly flexible and scalable and fits in well with our existing web development portfolio. We are delighted to be working with ActiveStandards”

Murray Cox, Head of Content Strategy at LBi, said: “Using ActiveStandards, our clients will be able to ensure their websites provide improved end-user experiences and maximise the impact of their digital marketing strategies through consistent brand image and enhanced SEO effectiveness. ActiveStandards will help us deliver websites that enhance brand image and drive business benefits.”

Simon Lande, CEO at ActiveStandards, added: "We have an impressive list of clients in common with LBi. This partnership will help our existing clients make the most of their website compliance strategies and will also allow LBi to use ActiveStandards with other clients too. We work closely with all our partners to continue to adapt and advance the product and look forward to having a close working relationship with LBi, tapping into the agency’s wide ranging industry expertise.“

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Notes to Editors

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 30 offices in 17 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organizations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

About ActiveStandards

ActiveStandards is the leading Website Quality Management (WQM) platform, used by more Global 500 companies than any other solution. Companies like Unilever, Shell, CSC, HP, Canon and others turn to ActiveStandards to significantly reduce the burden and manual-labor process of globalizing content, while ensuring brand and content consistency. ActiveStandards’ powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimize the quality and compliance of their web properties and drive business growth. Its proven technology, supported by a team of web quality and compliance experts, helps enterprise and mid-market companies streamline the governance of their digital properties, reduce operational costs, and mitigate risk. For more information, visit www.activestandards.com or subscribe to our blog at blog.activestandards.com.