Music & Arts Encourages Customers to Think Pink

The Second Annual Partnership With The Breast Cancer Research Foundation® Expands Pink Product Offerings

FREDERICK, Md.--(BUSINESS WIRE)--Music & Arts, the largest band and orchestra instrument retailer and lesson provider in the country, is celebrating its second annual partnership with The Breast Cancer Research Foundation this October by more than doubling the pink musical products and accessories available and donating 20 to 100 percent of sales of pink items to the non-profit this year.

“Music & Arts has a longstanding commitment to supporting important causes that impact all of us. We are proud to offer special pink items in support of breast cancer research – this is a wonderful way to show how our employees can share the healing power of music.”

For the second year running, music fans looking to hone their music skills can go to any of the Music & Arts retail locations (more than 100 stores nationwide) or MusicArts.com from October 7 – November 3. The company’s partnership with The Breast Cancer Research Foundation was so successful last year, with over $12,000 in donations, that Music & Arts continued the program and expanded the product offerings.

“We’re delighted to contribute to such an important cause through our second annual October sales promotion,” said Ken O’Brien, president, Music & Arts. “Music & Arts has a longstanding commitment to supporting important causes that impact all of us. We are proud to offer special pink items in support of breast cancer research – this is a wonderful way to show how our employees can share the healing power of music.”

Special pink items available from Music & Arts include:

• Guitar Strap Nylon Pink
• Guitar String Set electric neon pink regular
• Guitar String set acoustic neon pink medium
• Guitar Capo Kyser pink
• Guitar picks – 12 pack medium pink
• Kohala Soprano Ukulele Coral Pink
• Kohala Concert Ukulele Coral Pink
• Pink Lightweight aluminum stand with bag
• 3/4-4/4 Violin Shoulder Rest Pink
• 1/2-3/4 Violin Shoulder Rest Pink
• Disney Princess Collection 1 Easy Piano
• Puffy Half-Moon Suspension 4/4 Violin Case
• Pink Clip-on Guitar Tuner
• Pink Soprano Recorder
• Pink Got Music Mouse Pad
• Pink Socks with G Clef/Bass Clef
• Pink Lightweight Flute Case
• Pink Lightweight Clarinet Case
• Pink Portable Amplified Speaker and Case
• Pink Earbuds Bubblegum
• Party Tyme Karaoke 4Pc. Set
• Pink Ribbon
• Pink Camouflage Bracelet

Music & Arts will also donate 100% of the sales of $1 Pink ribbons and $2 Pink bracelets, available in all stores, to The Breast Cancer Research Foundation. Pink bracelets are available for purchase at MusicArts.com as well.

“The Breast Cancer Research Foundation is impressed by the Music & Arts team and their continued enthusiasm and devotion for our important cause,” said Myra J. Biblowit, President, The Breast Cancer Research Foundation. “With over 2.9 million breast cancer survivors in the U.S. today, we continuously strive to find a cure for the disease. Our partners help make that goal more attainable by helping BCRF fund critical life-saving research.”

The specially marked pink products can be purchased online at www.musicarts.com/thinkpink and in-store through November 3, 2012. Item-specific donation percentages can be reviewed online or by visiting a Music & Arts retail location.

About Music & Arts

Music & Arts has served students, teachers and families through retail stores and school representatives since 1952. Based in Frederick, Md., the company specializes in sales and rentals of music instruments, instrument repairs and music lessons – especially for the beginning and student musician. Music & Arts now has more than 100 retail locations across 22 states.

About the Breast Cancer Research Foundation

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.