In a conference call with media on Monday, October 15, leading full-service brand consultancy Brandlogic will join CRD Analytics to unveil the results of their 2012 Sustainability Leadership Report: Measuring Perception vs. Reality. In its second installment, the report provides an in-depth, quantitative analysis of real versus perceived performance around environmental, social and governance (ESG) factors for 100 leading global brands.
The report focuses on the views of audiences who are highly attentive to sustainability issues, including investment professionals, purchasing and supply chain managers and graduating students. A total of 2,400 respondents were interviewed from six countries: China, Germany, India, Japan, the United Kingdom and the United States.
The conference call will feature James Cerruti, senior partner of strategy and research at Brandlogic, and Michael Muyot, president of CRD Analytics, who will highlight key findings and data. The results will clearly demonstrate how brands ranging from Apple to UPS fit into categories as “Challengers,” “Leaders,” “Laggards,” or “Promoters,” and will also show year-over-year comparisons. A copy of the 2011 report is available here.
The conference call will be held on Monday, October 15 at 10:00am (EDT). To register for the call or learn more about the research and its methodology, contact Samantha Mehrotra, Kohnstamm Communications, at (651) 789-1275 or e-mail at firstname.lastname@example.org.
MORE ABOUT BRANDLOGIC AND CRD ANALYTICS:
Brandlogic is a leading brand consultancy, offering a full range of services including brand research, strategy, design, digital, communications, employee engagement and sustainability reporting. A 100 percent employee-owned firm, the firm has a 35+ year history of serving complex, global organizations such as IBM, Travelers, Chevron, UBS, Deere & Company, ARAMARK, Rockwell Collins and many others to solve their most pressing business and branding challenges. For more information about Brandlogic, visit www.brandlogic.com.
CRD Analytics is a leading provider of independent sustainability investment analytics. Using its proprietary SmartView™ Technology Platform, CRD Analytics empowers its clients with actionable and performance-driven information distilled from large sets of complex data including financial, environmental, social, governance and patent information. CRD Analytics partners with its clients to construct proprietary index-based products – Exchange-Traded Funds (ETFs), separately-managed accounts, mutual funds and Unit Investment Trusts (UITs). For more information about CRD Analytics, go to http://www.crdanalytics.com.