Birchbox Has Been goop’ed

Special Edition October Box and Full-Size Product Shop Feature Must-Have Beauty and Lifestyle Essentials

NEW YORK--(BUSINESS WIRE)--Birchbox - the company helping men and women discover the best new beauty, grooming and lifestyle products - has partnered with goop for October to curate a special edition Birchbox and shop filled with staples to help you feel and look wonderful.

“At Birchbox, we are constantly sharing the latest and greatest beauty and lifestyle products, trends and tricks with our customers. Partnering with a brand known for its timeless elegance, savvy recommendations, and knockout style is sure to delight our customers.”

• The limited edition Birchbox, curated by the goop team, will contain this season’s top beauty and lifestyle products to give your style a positive boost. goop’s must-try essentials in full size will also be available on Birchbox’s online shop.
• New and existing subscribers who sign up to receive this special-edition Birchbox will receive the goop picks as their monthly delivery in October — just in time for the fall style season to hit full swing.
• For more information on the special edition goop Birchbox and curated shop or to sign up, visit www.birchbox.com/goop.

“I had the pleasure of meeting Katia and Hayley last year and was immediately drawn to what they’re trying to achieve,” said Seb Bishop, CEO of goop. “Through our partnership with Birchbox, we are excited to share this innovative model with our readers, along with some of the beauty discoveries we’ve made over the years with Birchbox subscribers.”

“goop.com is one of our favorite destinations for the best insider tips and finds from around the world,” said Katia Beauchamp, Birchbox Co-Founder. “At Birchbox, we are constantly sharing the latest and greatest beauty and lifestyle products, trends and tricks with our customers. Partnering with a brand known for its timeless elegance, savvy recommendations, and knockout style is sure to delight our customers.”

Birchbox’s robust retail platform, which started with personalized monthly beauty subscription boxes includes a handpicked online shop featuring full-sized products from more than 400 brands and expert editorial content.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. Birchbox members have first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancôme, Kiehl’s, Yves Saint Laurent, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About goop

goop is a digital media and e-commerce company founded by Gwyneth Paltrow in the fall of 2008. Over the past four years, goop has grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience. goop gives readers access to exclusive limited-edition collaborations, recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with our own editorial eye and uncompromising style, issues are delivered straight to your inbox every Thursday.