LDM Group LLC and Thrifty White Pharmacy Join “Million Hearts Initiative”

ST. LOUIS & PLYMOUTH, Minn.--(BUSINESS WIRE)--LDM Group, LLC (LDM), a leading provider of behavior based health management programs, and Thrifty White, a Minnesota based pharmacy chain, today announced that they are partnering to support the “Million Hearts Initiative,” a national public and private initiative led by the U.S. Department of Health and Human Services whose goal is to prevent 1 million heart attacks and strokes over the next five years.

“Thrifty White continues to find ways to enhance the patient’s experience in the pharmacy and LDM is happy to support their efforts to help reduce heart disease by providing patients with reliable and trusted health and wellness information through the CarePoints messaging program.”

Under this partnership, Thrifty White will use LDM’s technologically advanced direct-to-patient messaging program CarePoints® to deliver targeted health and wellness information to patients at the pharmacy. Pharmacists will be uniquely positioned to educate patients about the importance of adhering to medication and the specific role each medication plays in improving blood pressure control, lowering heart attack risks and reducing strokes.

“We at the LDM Group are extremely excited about the opportunity to be a part of the Million Hearts Initiative and the ongoing fight against heart disease,” said Mark Heinold, President of LDM Group. “Thrifty White continues to find ways to enhance the patient’s experience in the pharmacy and LDM is happy to support their efforts to help reduce heart disease by providing patients with reliable and trusted health and wellness information through the CarePoints messaging program.”

“All of Thrifty White’s 1,200 Employees Owner’s priority is to help improve the health of our patients by improving medication adherence and practicing preventative healthcare,” said Dave Rueter, EVP of Personnel of Thrifty White. “Every day 2,200 people die from cardiovascular disease. Many of the people who are at high risk for heart attack or stroke don’t know. We feel that we can help patients reduce their risk for these diseases by checking their blood pressure as a first step. Our partnership with LDM Group allows us to communicate with the patients at highest risk and encourage them to visit our pharmacies to check their blood pressure. We know we can make a difference.”

About LDM Group, LLC

LDM Group is a healthcare communications company that connects prescribers, pharmacists and patients to improve health outcomes through targeted communications. LDM Group’s proprietary and patented messaging systems serve as the impetus for patients and healthcare professionals to be better educated and improve healthcare outcomes. LDM Group is comprised of seasoned leaders with proven track records in behavior-based communication and measurement. For more information, please visit www.ldmgrp.com.

About Thrifty White Pharmacy

Thrifty White Pharmacy is a regional chain of 90 pharmacies located in the upper mid-west. The company applies state of the art technology and central processing pharmacies to provide cutting edge services to their patients. Programs the company offers, such as Medication Synchronization and Medication Therapy Management program, make it easier for patients to take their medications as prescribed by their physician. The Medication Synchronization program provides all of a patient’s maintenance medications to the patient on day each month. Specialized packaging options are available to help patients take those medications as directed. Thrifty White is one of the nation’s 100 largest employee owned companies and focuses on medication adherence for its patients to improve their health.