iKnowtion Announces VP Predictive Analytics To Speak At DMA2012 Conference

Explains How to Use Predictive Analytics to Understand Customer Engagement and Improve ROI

BURLINGTON, Mass.--(BUSINESS WIRE)--Today iKnowtion announced that Niren Sirohi, Vice President, Predictive Analytics will be speaking at The Direct Marketing Association’s (DMA) DMA2012 Conference & Exhibition. DMA2012, the Global Event for Real-Time Marketers, will take place October 13-18, 2012 at Mandalay Bay in Las Vegas.

“Marketers who attend the presentation will discover that our learnings were not only instrumental in driving business growth and improving marketing ROI; they also informed the development of a next generation marketing model that defines how Snapfish drives growth today”

On Monday, October 15, Niren, together with Aldo Agostinelli, Marketing Director, Snapfish, Hewlett-Packard, will deliver a highly engaging presentation, How Snapfish Used Engagement Analytics to Improve ROI, lending their insight and expertise to the thousands of marketing executives in attendance.

During this presentation attendees will find out how Snapfish, the #1 provider of photo services, diagnosed customer engagement, and used the insights to become truly customer-centric -- something many talk about but few are able to achieve.

“Marketers who attend the presentation will discover that our learnings were not only instrumental in driving business growth and improving marketing ROI; they also informed the development of a next generation marketing model that defines how Snapfish drives growth today,” said Niren Sirohi.

Paul A. McDonnough, DMA’s Vice President, Conferences and Events and Group Show Director, DMA2012 added, “With six days of more than 150 sessions, dozens of specialized programs, more than 300 exhibiting companies, and thousands of attendees, DMA2012 is the place to be for marketers who want to achieve real-world success for their businesses. We are pleased and proud to have iKnowtion and Snapfish participate as such a valuable part of this prestigious event.”

ABOUT IKNOWTION

iKnowtion is a marketing analytics consulting firm that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand generation, to customer development, and resource effectiveness. iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach, provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is headquartered in Burlington, MA. For more information, please visit www.iknowtion.com.