NEW YORK--(Bliss Integrated Communication. The identity, supported by a new website, was driven by two factors – the firm’s growing digital footprint and client demand for integrated campaigns, which combine traditional public relations with social media, investor relations and digital marketing. In keeping with the agency’s roots in content marketing, the Bliss Integrated website features robust thought leadership, including the agency’s new 2012 Survey of the Journalist’s World – a study that polls more than 100 journalists on what they want, how they want it and their outlook for the future.)--BlissPR, founded in 1975 as a strategic public relations firm, today announced its new branding and name:
“We work with solutions providers in health care and in professional and financial services. Our job is to put their solutions on display and connect them to the audiences that matter most.”
“The Bliss Integrated rebrand reflects our firm’s evolution over the past five years away from PR as a siloed function and toward a broader offering of integrated services to help clients connect with target audiences,” said Elizabeth Sosnow, one of the firm’s two Managing Directors. “We believe Integrated Communication does a better job of highlighting our role as marketing problem-solvers, accountable to our clients for business results.”
More than 80 percent of the agency’s clients now work with the firm on integrated campaigns. Consistent with the past, the firm’s business development remains tightly focused on three core sectors: professional services, financial services and health care. Within these sectors, Bliss Integrated targets content-rich organizations that aspire to be market leaders rather than followers.
“At the same time that we’ve expanded beyond traditional PR, our market promise remains exactly the same,” said Meg Wildrick, Managing Director. “We work with solutions providers in health care and in professional and financial services. Our job is to put their solutions on display and connect them to the audiences that matter most.”
As part of the rebrand, Bliss Integrated Communication unveiled a new website, which features an e-book on journalists’ needs and preferences. The e-book, entitled Reporter’s Notebook – 2012 Survey of the Journalist’s World, includes feedback from more than 100 print, broadcast and on-line reporters. According to the survey, roughly two-thirds (62 percent) of journalists are now responsible for providing content for three to five different media channels. Similarly, more than half (57 percent) of the respondents now view bloggers and citizen journalists as a positive influence.
Among the survey’s other key findings:
- The Power of Links: In a media world where reporters are evaluated on the stickiness of their stories, 58 percent of journalists say that they find it highly valuable when a source drives traffic to their stories through various online channels. Not surprising, 60 percent of reporters say that click-throughs and additional media pick-ups are the most important criteria to measure the impact of their stories.
- The Blurring of Lines: The demarcation between blogger, citizen journalist and classically-trained reporter working for a major media hub has been permanently blurred. Perhaps it is the new rules of engagement that propels more than half the journalists surveyed (57 percent) to report that bloggers and citizen journalists have a positive impact on the fourth estate overall. Interestingly, of the 34 percent who responded that bloggers and citizen journalists have a negative impact, the majority are TV, radio and podcast journalists.
- Accuracy Counts: In spite of the pressure to be first to publish in the 24-hour news cycle, nearly two-thirds of journalists (60 percent) prefer to get thoroughly vetted statistics rather than preliminary data more quickly. Perhaps to mitigate the need to wade through a lot of irrelevant data, the majority of reporters surveyed (69 percent) prefer to have sources send stories and information only if they are sure it is relevant to the journalist. Finally, in the visual-trending media world, 79 percent of journalists report that info-graphics that illustrate data or trends are moderately to highly valuable.
- Tepid Optimism: Journalists are a bit tepid on their overall attitude toward the future viability of journalism as an occupation. Indeed, while 44 percent are somewhat optimistic, 27 percent are either somewhat or very pessimistic.
For a complete report of findings and a profile of respondents, please visit the Bliss Integrated website at: http://www.blissintegrated.com/news-views/ebooks/.
About Bliss Integrated Communication
Bliss Integrated Communication is 37-year old marketing communication firm that helps clients in three verticals – financial services, professional services and health care – build reputation and sales through PR, digital media, investor relations and analytics. Headquartered in New York, the agency has offices in Chicago and is a long-standing member of Worldcom, the largest global network of independently-owned PR and marketing firms. Clients include some of the most respected names in the industries served; average tenure among large clients is eight-plus years. Meg Wildrick, Elizabeth Sosnow and Cortney Stapleton serve as the firm’s Management Team. For more information about Bliss Integrated, please visit us at www.blissintegrated.com or our blog at http://www.blissintegrated.com/blog/.