LOS ANGELES--()--SocialVibe, the pioneer in engagement advertising, has been named to The Wall Street Journal’s "The Next Big Thing" list, which seeks to identify and rank venture-backed companies across all industries that have the capital, executive experience and investor know-how to succeed.
“Engagement advertising has experienced a significant increase in demand, becoming an established part of the marketing mix”
SocialVibe was ranked #43 out of 50 and was selected from a pool of nearly 6,000 companies. Rankings are based on proprietary data from Dow Jones VentureSource and input from Dow Jones VentureWire’s reporters and editors.
“It is an honor to be named to the Wall Street Journal’s Top 50 Venture-Backed Companies list for 2012,” said Todd Tapin, chief executive officer of SocialVibe. “Any time that an organization with the stature and reputation of the Wall Street Journal recognizes our company’s effort, it validates our momentum. Ranking in the top 1% of all companies analyzed is testament to our value proposition to agencies, brands and publishers.”
John Capano, SocialVibe’s chief marketing officer, said The Wall Street Journal’s ranking is proof of the company’s leadership position in the engagement advertising marketplace.
“Engagement advertising has experienced a significant increase in demand, becoming an established part of the marketing mix,” Capano said. “In today’s online landscape where consumer attention is hard to capture, SocialVibe provides a more effective ad model. By combining a robust platform, an extensive network, large format rich media ad unit and premium placements that capture user attention, SocialVibe is able to deliver better results through deeper engagement for brands and agencies. Our network and platform offer the efficiency and scale of display, combined with the effectiveness and creative freedom of rich media, giving brands the ability to create engaging digital advertising with zero production cost and quick time to market.”
“The Next Big Thing” is an annual ranking published by The Wall Street Journal. To be eligible for the ranking, a company must be based in the U.S., have raised an equity round of financing in the three years ended June 30, 2012 and have a valuation of $1 billion or less.
The ranking was calculated by applying a set of four financial criteria: the track records of success for both a company's founders and management; track records for the investors on its board; the amount of capital raised in the last three years; and the percentage change in a company's valuation in the last year. Dow Jones VentureWire reporters and editors also provided their perspective and expertise beyond the numbers.
To view “The Next Big Thing” ranking, visit http://on.wsj.com/QyJWBx
SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, California with offices in New York, Chicago and London. For more information, visit socialvibe.com or check out twitter.com/socialvibe.