Afternic Announces Major Redesign

New Features and Improved User Experience Will Enhance Liquidity in Secondary Domain Market

WALTHAM, Mass.--(BUSINESS WIRE)--Afternic, the world’s largest premium domain marketplace, today announced the relaunch of its marketplace website, which connects sellers of nearly six million domains with 75 million queries from more than 100 domain resellers each month. This redesign is the most significant in the 13 year history of Afternic. It encompasses both functionality and user experience, improving the process and setting the standard for how premium domains are bought and sold.

“The new Afternic is a result of our ongoing investment in and commitment to domain investors who seek an efficient, trustworthy and liquid marketplace for selling their domains”

The new Afternic is a clean, simplified, improved user experience that facilitates premium domain transactions for both buyers and sellers. New seller profiles allow members to promote themselves and their domains through unique URLs, searchable profile pages, featured listings, and social media sharing. A customizable dashboard enables easy editing, offer management, and personalized reporting to easily track transactions. Both buyers and sellers will benefit from more structured and transparent communication, ensuring that more leads translate into sales. In addition to these upgrades, the new Afternic features a simplified escrow process and an improved shopping cart experience.

“The new Afternic is a result of our ongoing investment in and commitment to domain investors who seek an efficient, trustworthy and liquid marketplace for selling their domains,” said Kelly Conlin, CEO of Afternic. “No other marketplace combines the level of demand we have aggregated by connecting more than 100 resellers onto our platform with the supply of premium names we offer for sale. As the first marketplace ever created for the trading of domain names back in 1999, Afternic intends to continue leading the market and building on its long tradition of success.”

About Afternic

Afternic is the world’s largest domain marketplace, offering millions of currently registered domains for sale through leading registrars worldwide that deliver millions of queries into the Afternic marketplace. Afternic is part of NameMedia, a leader in the acquisition, development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company’s website development focuses on creating compelling online communities in niche categories. The company’s marketplace allows owners of premium domain names to sell domains, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.