mBlox Updates Messaging Product Line in Face of Exploding Demand for Business-to-Consumer SMS

LONDON--(BUSINESS WIRE)--mBlox, the leader in global mobile engagement, today announced a new, enhanced SMS product portfolio in response to businesses’ increasing need for mobile messaging as part of their marketing and communication strategy.

Offering an average open rate of more than 95%¹, business-to-consumer SMS delivers an unparalleled combination of reach and user engagement. By providing companies with an opportunity to connect with consumers anytime and anywhere, it is projected to overtake person-to-person SMS in 2016, creating a market worth more than $70 billion².

Rob Malcolm, General Manager of the Messaging Business at mBlox, says: “With the majority of the world’s population now owning a mobile phone, businesses are increasingly realising the benefits of integrating SMS messaging into their multichannel marketing, communication and service strategy. mBlox customers have the ability to reach nearly six billion devices around the world through more than 800 mobile operators, enabling them to deliver targeted, relevant and timely messages.

However, brands need to be aware that a ‘one size fits all’ approach is not suitable when it comes to managing customer communications. This is why mBlox has tailored its new range of SMS products towards different applications, to ensure that any business can successfully use mobile messaging as part of its marketing and communication mix. Combined with our push notification and geolocation services, mBlox offers the most comprehensive mobile messaging portfolio in the market.”

SMS is an immediate, interactive and personal channel which enables brands across a range of industries - including retail, travel, financial services, healthcare, hospitality and media and entertainment - to better engage with their customers in order to drive revenue, provide enhanced customer service and build loyalty. Throughout 13 years of consistent growth, mBlox has developed the largest and most reliable SMS platform for solution providers, brands, enterprises, agencies and government entities. The platform is designed to meet a range of business requirements depending on budget, message urgency, geographic reach and interactivity needs.

“Application to Person messaging continues to be a rising and important part of our business. Business-to-consumer text messaging has huge market potential and the power to connect corporations with their consumers on a personal level. mBlox has long been a trusted partner to Everything Everywhere, delivering mobile messaging at scale to a global customer base,” said Jason Bellman, director MVNO, M2M and Wholesale Messaging at EE UK.

Whatever the size and needs of an organisation, mBlox offers a solution which delivers high ROI through reducing costs and increasing effectiveness and response. mBlox’s new product offerings for SMS messaging include:

Business Solutions:

GlobalTxt enables time sensitive inbound and outbound SMS messages to be sent between businesses and consumers worldwide, quickly and cost effectively. It is best suited to applications such as couponing, promotional offers, breaking news updates, social networking and competitions. With the backing of a full SLA, GlobalTxt provides market-leading reach.
EnterpriseTxt provides a comprehensive inbound and outbound short code SMS service, that uses priority routing and select network connections to offer mBlox’s highest ever SLA. EnterpriseTxt is optimised for mission critical messages, including banking inquiries, two-factor authentication and PIN codes, real-time customer service, field employee communications, incident reporting and critical service alerts.

Reseller Solutions:

WholesaleTxt is designed for specialist messaging resellers and provides a back-end SMS solution for those companies that operate their own routing platforms and want to take advantage of mBlox’s huge supply of connections and network capacity. WholesaleTxt offers dynamic pricing and reach, always sending messages via the lowest cost, trusted route based on availability.

About mBlox

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach nearly 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

¹ Frost & Sullivan

² Juniper Research, May 2011