NEW YORK--(SapientNitro, part of Sapient (NASDAQ: SAPE), took home three creative trophies at the OMMA (Online Media, Marketing and Advertising) and IAB MIXX Awards, held during the 2012 Advertising Week, the largest annual gathering of marketing and communications leaders in New York City, which concluded Friday. Both award galas celebrate the marketing and advertising industry’s most innovative campaigns and finest talent that push the potential of interactive advertising to new heights.)--
Gaston Legorburu, worldwide chief creative officer for SapientNitro and a keynote at this year’s festival, commented, “We are delighted to be honored by OMMA and IAB. We’re living in a period of disruption that causes us to constantly re-think the definitions of advertising and creativity. Fortunately, clients like Activision, Chrysler, and WWE not only embrace this change, but encourage us to stretch the boundaries of media and creativity and allow fans to participate in their brand stories in new and inventive ways.”
SapientNitro’s work was honored for the following:
- OMMA Awards – Web Site Excellence:
IAB MIXX Awards:
- Product Launch Category: Chrysler Group and SapientNitro for “Fiat 500 Abarth Reveal” – Bronze Award
About the OMMA Awards
The OMMA Awards were created in 2006 to honor those advertisers that push the potential of online advertising creative. Finalists are selected by the MediaPost editorial team and are judged by the OMMA Awards panel.
About the IAB’s MIXX Awards
Founded in 2005 to honor creativity and effectiveness in interactive advertising, the IAB’s MIXX Awards have grown into the premier honor in digital marketing. Last year’s MIXX Award winners included many of the most prominent brand marketers in the United States, including General Motors, Unilever, Diageo, Doritos, Allstate Insurance, and IBM, as well as leading agencies such as BBH New York, McKinney, Ogilvy New York, and Goodby, Silverstein & Partners. In 2011, American Express OPEN, CP+B and DIGITAS took home Best-in-Show, the gala’s top prize, for “Small Business Saturday,” a campaign that in three short weeks was able to develop and launch a brand new shopping day that consumers had never heard of, driving retail sales for small business owners at the beginning of the crucial holiday shopping season. To view the complete gallery of the 2012 MIXX category award winners and previous years’ winners, visit www.iab.net/mixxawards.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.