CHICAGO--(Analyze. Stream. Engage: Transform Your Business by Enhancing Digital on Tuesday, November 13, at 9:00 AM. Those that register by October 12th can take advantage of the Early Bird special rate and save up to $400.)--SES Chicago (a division of SES Conferences and Incisive Media) will be the final stop on Google and Web analytics wizard Avinash Kaushik’s 2012 U.S. tour. Avinash is set to deliver the opening keynote address entitled:
“I’ll be taking digital marketers through what I call a “Clear Line of Sight model”
Avinash Kaushik is the Digital Marketing Evangelist for Google and author of two bestselling books: Web Analytics 2.0 and Web Analytics: An Hour A Day. Speaking on the digital marketing industry, Kaushik says, “It’s been a challenging year for all digital marketers as they continued to integrate Big Data, Google SEO updates and an endless stream of social media developments into their business plans.” About his keynote, which has been updated for Chicago, he explains, “I’ll be taking digital marketers through what I call a “Clear Line of Sight model” to help them navigate their business strategies and get the most economic value possible.”
The three-day (November 13-15) SES Chicago 2012 conference agenda has been specifically designed for experienced marketing and advertising professionals. SES Chicago will offer more than 50 sessions providing insight, tips, and case studies on such topics as The Age of Big Data and the Modern Marketer; Putting Your Money Where it Counts: Winning Attribution Models; and Deliver, Engage, Transact: 11 Absolutes for Email Engagement.
About SES Chicago
The SES Chicago conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
The SES Chicago agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to mobile marketing, Big Data, Web analytics, Email marketing, Display advertising, content marketing, and e-Commerce.
About Incisive Media
Incisive Media's SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES press room.