Dr. R. Sukumar, Optimal Strategix Group CEO, Featured Speaker at Emerging Markets USA 2012

Marketing Strategy and Research Expert to Discuss How Pharmaceutical Companies Can Achieve Launch Success in New Markets

NEWTOWN, Pa.--(BUSINESS WIRE)--Optimal Strategix Group (OSG), a leading marketing consulting, analytics and research firm, announced today that Dr. R. Sukumar, President and CEO of OSG, will be presenting at the Emerging Markets USA conference in Woodbridge, New Jersey. Emerging Markets USA is an innovative pharmaceutical conference that will bring together executives from leading pharmaceutical firms, including Pfizer, GlaxoSmithKline and Johnson & Johnson. Drawing on real-life insights, industry experts will discuss how emerging markets are structured, how to approach them and how to succeed.

“I am honored to be a featured speaker at the upcoming Emerging Markets USA conference”

As a featured speaker, Dr. Sukumar will be addressing conference attendees on October 16^th at 3:30pm. In the presentation entitled, “Emerging markets launch excellence,” Dr. Sukumar will be discussing how to achieve new market launch success in the pharmaceutical industry. Dr. Sukumar will focus on how companies can effectively generate customer insight and utilize local knowledge to position themselves for success within global emerging markets.

“I am honored to be a featured speaker at the upcoming Emerging Markets USA conference” said R. Sukumar, President and CEO of OSG. “In newly emerging markets, it can be particularly challenging for pharmaceutical firms to acquire and transform customer insight into growth initiatives needed for launch success. The existing market environment and the changing healthcare outlook can make it even more challenging to understand success levers in these markets. I look forward to lending my expertise on the topic and helping conference attendees achieve new market business growth.”

To set up a meeting with Dr. Sukumar at Emerging Markets USA, please contact Lindsay Ambrose at [e-mail].

For more information about the Emerging Markets USA, please click here.

About Optimal Strategix Group, Inc.

Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and customized research services. These specific services include Strategic Innovation, Value Proposition, Future Response Segmentation and Brand Performance Monitoring. With each engagement, OSG aims to deliver profitable growth strategies for clients that improve the customer experience. OSG serves global Fortune 500 and Fortune 1000 companies in the consumer goods, business to business, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has sales offices in New York City, Chicago, Brussels, Belgium and Bangalore, India.