NEW YORK--(EachScape, Inc., the leading platform for building and managing high end, highly custom, native apps, today announced it scored a double at this week’s Smarties™ for best-in-class mobile marketing execution. Winning Best Lead Generation/Direct Response/Conversion Campaign in North America and a Silver in the same category for Best Global Campaign, EachScape beat out hundreds of contenders from many countries around the world.)--
“Our goal is to help girls reach their cookie goals and bring more customers to their cookie sales through mobile app experiences like the Cookie Locator.”
The award-winning app was created for Little Brownie Bakers, a division of the Kellogg Company, which is licensed to bake Girl Scout Cookies. Called Cookie Locator, the app was created by EachScape in partnership with tmg-emedia, developers of Little Brownie’s cookie sale management software, to create an application that enables users to search for Girl Scout cookie sales near them, get directions, add to their calendars and share the details with their friends via social networks. Additionally, users can find fun cookie facts, delicious recipes and inspiring videos about what girls learn through the cookie program and how they use their cookie money to do a world of good.
The Girl Scout cookie locator launched on iPhone and Android in Spring 2011 as a pilot program to a select number of Girl Scout councils. After promotion in the Apple App Store, in the press and through local troops, the app generated more than ten times the projected usage. This led to an expansion of the program in 2012 to all Girl Scout Councils served by Little Brownie Bakers, with enhanced functionality including video and Foursquare check ins.
“Using the EachScape platform, we were able to quickly and easily create the Cookie Locator, a robust app that delivered incredible results and attracted the attention of some of the most discerning mobile marketers at the Smarties,” said Denise Mitchell, Sr. Director Marketing & Innovation for Little Brownie Bakers. “Our goal is to help girls reach their cookie goals and bring more customers to their cookie sales through mobile app experiences like the Cookie Locator.”
“We are proud to be recognized among other global marketing leaders for excellence in mobile marketing execution,” said Ludo Collin, CEO of EachScape. “Helping brands and agencies develop clever, winning mobile app strategies that fuel campaign conversions is what we excel at, and why we were honored by the Smarties.”
Clients including NBC, Scripps, Little Brownie Bakers, a division of the Kellogg Company, and Nivea already rely on and trust EachScape for delivering the guidance and the tools they need to create, deploy, and manage some of the most beautiful, engaging and powerful apps used around the world.
About the Award
The Smarties™, hosted by the Mobile Marketing Association, are the only global awards program dedicated exclusively to mobile marketing. The winners are selected from a competitive field of entrants, all of which showcase the potential and power of mobile as a practice.
Launched in 2009, EachScape provides an open, powerful drag & drop environment for creating and managing mobile applications without the use of templates. EachScape utilizes component “Blocks” to build and allow full customization of app functionality without any limitations. EachScape currently generates apps for iOS, Android, GoogleTV, and HTML5. Based in New York City, EachScape was founded by experienced mobile experts Ludo Collin and Bob Fitterman. For more information please visit www.EachScape.com.