Cabbage Patch Kids and JAKKS Pacific Help Build Voter Awareness with an Auction for 2012 ‘Kid Candidates

MALIBU, Calif.--(BUSINESS WIRE)--President Barack Obama and First Lady Michelle Obama, Vice President Joe Biden, Presidential Candidate Mitt Romney and Vice Presidential Candidate Paul Ryan are recreated as highly unique and collectible Cabbage Patch Kids that will be auctioned on eBay starting Tuesday, October 30^th. All proceeds of the auction will go towards engaging and mobilizing political power for young people in the U.S. and will benefit Rock the Vote, a non-partisan, non-profit organization. The exclusive Presidential ‘Kids were created by leading U.S. toy company JAKKS Pacific, Inc. (Nasdaq: JAKK) to raise awareness of this year’s election with voters young and old, and to celebrate the rich tradition and pop culture relevance of the lovable and adoptable Cabbage Patch Kids.

“The funds raised in this auction will help us with new programs that continue to keep young Americans engaged, ensuring that their voices are part of our country’s democracy.”

The Presidential ‘Kids will be available for bidding on eBay Giving Works starting Tuesday, October 30^th through November 6, at cpkauctionforcharity.com.

“From the current generation of young voters to those who grew up with Cabbage Patch Kids—it’s an iconic and beloved brand that’s a big part of pop culture,” said Jennifer Caveza, Senior Vice President of Marketing, JAKKS Pacific. “We are excited to work with Rock the Vote and do what we can to empower all generations and encourage them to be involved in our country’s electoral process.”

“We are pleased to be chosen as the main beneficiary of this creative auction of collectible Cabbage Patch Kids that highlights the upcoming 2012 Presidential elections,” stated Chrissy Faessen, Vice President of Communications and Marketing, Rock the Vote. “The funds raised in this auction will help us with new programs that continue to keep young Americans engaged, ensuring that their voices are part of our country’s democracy.”

JAKKS Pacific is the master toy licensee for the Cabbage Patch Kids and a variety of Cabbage Patch Kid products are available at major retailers nationwide now. Visit www.jakks.com for more information.

About Rock the Vote

Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.

About Original Appalachian Artworks, Inc.

Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator Xavier Roberts. It is a privately held corporation located in Cleveland, Georgia. Headquarters to the world famous Cabbage Patch Kids brand, this small mountain community just north of Atlanta is now home to the newly built BabyLand General® Hospital, a 70,000 sq. ft., Southern Style home. Investing in the future of the artist’s hometown and its people, OAA also manages a wide range of other projects while continuing to deliver hand-stitched, one-of-a-kind, soft-sculpture Cabbage Patch Kids. www.cabbagepatchkids.com @cpkusa • Cabbage Patch Kids Fan Page.

Contact: Margaret.McLean@cabbagepatchkids.com 706-865-2171.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise®, Moose Mountain® and Maui Toys®. JAKKS is also the creator of the underlying Monsuno™ property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.