Gorilla Nation Partners with Leading Collaborative Publisher, Wikia, to Exclusively Represent Advertising Opportunity in Australia

SYDNEY--(BUSINESS WIRE)--Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced today a global partnership in Australia with Wikia. With more than 1.25 million unique visitors in Australia (Nielsen, July 2012), Wikia operates the world’s largest network of collaboratively published video game, entertainment, and lifestyle content on the web through a trusted and customizable platform designed to help people share what they know and love.

“We’re thrilled to have the expertise and contacts at Gorilla Nation to help accelerate our business in these key markets”

The ultimate destination for influential entertainment, Wikia users seek to create and collaborate around deep, curated content on their favorite shows, movies, games and more. Currently, Wikia maintains over 200,000 wikis across an impressive array of subjects, spanning virtually all aspects of popular culture, from video games, TV and movies to sports, food, fashion, and current events.

Best known for their global video game reach, visitors to the Wikia Video Games hub can choose from more than 65,000 game wikis and 2.48 million pages of gaming content, which average more than 25,000 user edits each day. Meanwhile, Wikia Entertainment houses hundreds of super communities that collaborate around major fan-favorite films and shows.

“We’re thrilled to have the expertise and contacts at Gorilla Nation to help accelerate our business in these key markets,” said Bob Huseby, SVP Sales for Wikia. “Demand for our web and mobile video game and entertainment audiences is growing faster than we can scale locally.”

“Wikia has shown impressive growth in their content-rich communities, especially those in gaming and entertainment—making it a perfect fit for Gorilla Nation; our sales division that has perfected the art of engaging entertainment enthusiasts,” said Angela Kinsella, Senior Director of Business Development for Gorilla Nation Media. “Based on our successful track record of building beyond-the-banner campaigns, we’re certain that this partnership will be highly beneficial for both readers and advertisers alike.”

About Gorilla Nation:

Gorilla Nation is the world’s largest online branded sales company, exclusively representing the online branded ad inventory of over 500 premium content sites. GN is focused on selling site-specific, integrated media and promotional programs across its properties on behalf of Fortune 500 brand marketers - marrying message with media. Working closely with its web publisher partners, GN’s expertise within 30 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach, site-specific creative frequency, guaranteed media placements and integration of message to contextually relevant audiences. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Scottsdale, Toronto, Montreal, London, Sydney and Melbourne.