IMN to Showcase Digital Marketing Solutions for Insurance and Financial Services Companies at IFCA Annual Conference

WALTHAM, Mass.--(BUSINESS WIRE)--IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced that it is a sponsor of the upcoming IFCA (Insurance & Financial Communicators Association) Annual Conference, taking place from October 14-17, 2012 in Scottsdale, AZ. At the event, IMN will be showcasing its digital marketing solutions for the insurance and financial services industries, IMN Loyalty Driver™ for Financial Services and IMN Loyalty Driver™ for Insurance.

The IFCA Annual Conference features two full days of talks and workshops from a wide range of industry and communications experts, including those who work in similar roles at different organizations. At the event, the IFCA will also review the most successful communications of the past year and honor the best at a gala event.

What:				Digital marketing company IMN will be showcasing its Loyalty Driver for Financial Services and Loyalty Driver for Insurance solutions at the IFCA Annual Conference, helping attendees learn how to leverage a multi-tier marketing strategy with specialized content to improve connections with customers and increase sales.

				Both IMN Loyalty Driver solutions create a branded email newsletter template that adheres to a company’s corporate branding and messaging specifications, but are flexible enough so that individual advisors and agents can add individual content, such as photos, local community happenings, branch hours, offers or even special client events. Offering fresh and appropriate content addressing financial planning, insurance and lifestyle topics relevant to clientele, IMN’s turnkey newsletter service is designed to save time, money and keep advisors and agents in front of their clients, increasing customer engagement and helping them to grow their businesses.

				In addition, with the newsletters’ built-in analytics, the Loyalty Driver service automatically sends advisors and field agents newsletter activity reports based on reader engagement, giving reps great insights on potential sales leads.

When:				The IFCA Annual Conference 2012 is taking place from October 14-17, 2012.

Where:				Hotel Valley Ho
				6850 East Main Street
				Scottsdale, AZ 85251

How:				For more details about the conference, please visit: http://www.ifcaonline.com/Default.aspx?pageId=21336.

About IMN

IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.