DOWNY® INFUSIONS PARTNERS WITH FRAGRANCE EXPERT, SUE PHILLIPS, TO UNLEASH THE POWER OF SCENT

TORONTO--(BUSINESS WIRE)--Elegance, sophistication and luxury is more than the clothing a woman wears – it’s the way she wears it. Scent is one of the most powerful influencers. It has allured, empowered and excited for centuries. Downy® Infusions offers women a luxurious experience for their wardrobe in liquid fabric enhancer form, unleashing long-lasting, sophisticated, multi-layered scent in elegant packaging inspired by designer fabrics. The brand has partnered with scent expert, Sue Phillips, to communicate the power of the “perfect” fragrance.

“The perfect scent is not the same for every woman”

“The perfect scent is not the same for every woman,” says scent expert, Sue Phillips. “Scent can harness strengths in people, express luxury and allure, but it varies from person to person, much like personality, and every woman should know how to personalize their scent expression.”

Downy® Infusions offers six selectively customized scents that last throughout the day, and include multi-layered fragrances such as – Honey Flower, Lavender Serenity, Orchid Allure, Spice Blossom, Citrus Spice and Sage Jasmine. When using Downy Infusions with Downy Unstopables, you will experience a multi-layered scent experience that lasts longer than using either enhancer alone. Downy® Unstopables are unique scent beads that dissolve during the wash cycle, infusing the fabrics with perfumes.

THE SCIENCE OF SCENT

Understanding scent and the power it possesses, as well as its ability to make an experience more enjoyable and memorable, Procter and Gamble has an industry leading scent division. It created each Downy® Infusions scent based on a complex and varied scent profile to match the different styles and tastes of Canadian consumers.

LUXURIOUS LONG-LASTING SCENT

While most fabric softeners contain a single scent, Downy® Infusions contains multi-layered scents, thanks to dual perfume micro capsules. This means two different characters are distributed across the fabric until the movement causes them to burst. The micro capsule contains the scent and releases it over time leading to a long-lasting scent experience that continues long-after the fabrics have been washed.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Sue Phillips

New York based fragrance expert, Sue Phillips, is globally recognized in the fragrance, cosmetics and personal care fields. Having worked for international luxury brands, Sue Phillips formed her consulting company Scenterprises, to create multi-scentsory experiences for brands and individuals.