Updated Press Release Measurement Research from Business Wire and SEO-PR to be Unveiled at PRSA 2012 International Conference

SAN FRANCISCO--(BUSINESS WIRE)--A new research report measuring the impact of press releases on defined business goals will be unveiled as part of a key panel at next week’s PRSA International Conference, held in San Francisco.

“Public relations is the cornerstone of a successful integrated marketing campaign, building earned engagement while reinforcing other brand messaging. We’re looking forward to sharing how we can partner with public relations practitioners in new ways to enhance measurable results.”

The ongoing research, a joint effort of Business Wire, SEO-PR and Rutgers Center for Management Development, helps demonstrate how press releases can provide a meaningful, cost-effective and measurable roll in a company’s sales cycle. The panel discussion, which in prior years has proven to be among the conference's most popular, is scheduled as follows:

• Best Practices: How to Demonstrate ROI in Press Releases and Other Messaging, Tuesday, Oct. 16, 8-9:15 am, with Business Wire's Laura Sturaitis and Greg Jarboe, co-founder of SEO-PR. A "best-attended session," so get there early!

Business Wire will also have a large presence at the show, held in the company’s founding hometown, to discuss the roll of PR, press releases and online newsrooms in today’s world of integrated marketing.

The Business Wire Smart Marketing Page will be a featured service offering, focusing on public relations and multimedia marketing content that is pushed to media and consumer audiences with actionable and measurable engagement tools for both audiences.

“We look forward to welcoming the PRSA delegates to our hometown of San Francisco,” said Dick Bromley, Business Wire’s group vice president, Northern California, Pacific Northwest, and Asia Pacific region.

“Public relations is the cornerstone of a successful integrated marketing campaign, building earned engagement while reinforcing other brand messaging. We’re looking forward to sharing how we can partner with public relations practitioners in new ways to enhance measurable results.”

Business Wire is located at booth 18 and will offer drawings for gift cards to those visiting our booth. In addition, delegates may schedule a one-on-one review of their online newsroom with our industry expert, Ibrey Woodall ([e-mail]).

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles document formatting and regulatory filing into EDGAR, SEDAR and other systems. Professional communicators from public and private companies, government agencies, advocacy groups and more rely on Business Wire for both broad-based and targeted reach -- with IR services for public companies and PR services that include Public Policy, LatinoWire and Corporate Social Responsibility. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

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