NEW YORK--()--Media Innovation Group, the strategy and consultancy arm of 24/7 Media, announced today the appointment of Melody Bobo as Head of Account Management in the U.K.
In her new role, Bobo heads up Media Innovation Group’s team of UK-based account managers who work with key advertisers and agencies across the UK and Europe to develop and implement technology-based marketing and digital advertising solutions. Working with the Group’s senior management team, she will lead the effort to develop successful, long-term relationships with advertisers and agencies while ensuring they get the technology solutions that are best suited for their needs.
Bobo joins Media Innovation Group from AudienceScience, where she was Account Manager for Europe, managing publisher relationships and working with publisher, agency and advertiser data for behavioral targeting via ad servers, DSP and real-time bidding platforms. Previously she was an account director at MEC interaction, responsible for display output for major consumer brands, and before that she was a digital planner/buyer at Starcom MediaVest Group.
About Media Innovation Group
Media Innovation Group provides advertiser and agency leaders with a durable business advantage in markets being transformed by technology. The group provides strategic consulting services, custom implementation of technology-driven marketing solutions, and ongoing digital marketing management with continuous performance improvement. Media Innovation Group is the elite, solutions development unit of digital marketing technology leader 24/7 Media, Inc., a WPP Digital Company. For more information, visit www.themig.com