Havaianas’ Marketing Head Jim Anstey joins Group FMG as Senior Vice President of Digital Solutions

NEW YORK--(BUSINESS WIRE)--Group FMG, a leading global provider of high-impact marketing and media solutions, announced today that Jim Anstey has been appointed the firm’s Senior Vice President of Digital Solutions. In this role, Anstey will be responsible for business development and commerce solutions across mobile and social media channels. He will be based out of Group FMG’s headquarters in New York City.

“In today’s world, a good marketer must understand current digital trends and a good technology officer must be a savvy marketer. Jim’s multifaceted roles with top U.S. marketing agencies and his experience with digital client-side dynamics will serve to broaden our strategic offerings and expertise.”

Anstey joins Group FMG from Havaianas, where he was responsible for marketing and e-commerce as the Marketing Director for North America. He introduced Havaianas to digital media and grew its social media presence exponentially, increasing the brand’s Facebook fans from 12,000 to over 900,000. During his tenure, company revenue increased by over 60% and e-commerce revenue rose by 95%.

Of the appointment, the Global CEO of Group FMG, Dilip Keshu, said, “In today’s world, a good marketer must understand current digital trends and a good technology officer must be a savvy marketer. Jim’s multifaceted roles with top U.S. marketing agencies and his experience with digital client-side dynamics will serve to broaden our strategic offerings and expertise.”

Anstey said, “I am excited to join Group FMG's team, with their rich heritage of developing high-quality content and commerce solutions across channels. Our combination of technology assets, competitive global cost structure, and seasoned client services will allow us to deliver unrivaled mobile and social solutions in today’s digital marketplace."

Anstey moved to the U.S. from London over 15 years ago with leading advertising firm, Bates Worldwide, to set up the integrated marketing agency 141. More recently, Anstey co-founded various innovation divisions for top advertising and marketing agencies including Kirshenbaum Bond and Omnicom's Tracey Locke. Anstey’s previous clients have included: Coca-Cola, HBO, Diageo, Universal Studios, Lexus, Puma, LVMH, Citibank, Gap, Target Delta Airlines, and more. For more information on Jim Anstey, please connect with him on LinkedIn.

For more information about Group FMG, please visit us at http://www.groupfmg.com/, follow us on Twitter @WeareGroupFMG or connect with us on LinkedIn.

About Group FMG

Group FMG (www.groupfmg.com) is a global provider of high-impact, award-winning marketing & media solutions for print, mobile, tablet, interactive magazines, e-books, catalogues, websites, digital shop fronts and more. The firm creates rich media content across all major channels – digital, social, mobile, advertising, packaging & POS, gaming, and broadcast – and integrates consulting, content and e-commerce services for its global roster of agencies and Global 1000 clients. Select Group FMG clients include: Sears, Staples, Pepsi, Boots, Harrods, Boden, Disney, Penguin, Harper Collins, BBC, AMI, IBM, Yahoo!, Microsoft, Sony, TAG Heuer, Salvatore Ferragamo, Nanette Lepore, Net-a-Porter, Lord & Taylor, Uniqlo, and Sandals. Group FMG is funded by India Value Fund Advisors (IVFA), a leading private equity fund, and Zodius Advisors, a growth capital and build-out company. The company is headquartered in New York, with offices in London, Bangalore and Chennai. For more information, please see www.groupfmg.com, follow us on Twitter @WeareGroupFMG or connect with us on LinkedIn.