SAN FRANCISCO--()--San Francisco advertising agency Questus, iMedia’s 2011 Agency of the Year, today announced the launch of a new national advertising campaign for the Martha Stewart Home Office™ with Avery™ line of home organization products, available exclusively at Staples.
“The Avery® and Martha Stewart® brands are already strong in their respective categories. With Questus’ help, the brands can grow in the home organization category as well.”
The campaign is the largest to date for the Martha Stewart Home Office™ with Avery™ line. Included in the campaign are spots on cable television launching October 14, 2012, consumer print advertisements launching in mid-November, digital video, and digital online advertisements, which began with a soft launch in September. The overall campaign and creative were developed by Questus; media was planned and bought in conjunction with Staples’ media-buying agency, MediaCom.
The Martha Stewart Home Office™ with Avery™ line, which launched in January 2012, brings together Martha Stewart’s creative eye and thoughtful attention to detail with Avery Dennison’s expertise in innovation and quality. It provides thoughtfully designed solutions for home organization. The line features a coordinated range of high-quality products, including labels, tags, bands, binders and accessories, journals and notebooks, dry-erase decals, filing products and more.
“We are looking forward to expanding consumers’ awareness and interest in the Martha Stewart Home Office™ with Avery™ line,” said Tim Bond, President, Avery Dennison Office and Consumer Products Group. “This line has been very well received by consumers, and we’re excited to grow that awareness through this campaign.”
“We are thrilled to partner with Avery Dennison’s Office and Consumer Products Group to help them build the Martha Stewart Home Office™ with Avery™ line of organizational products,” said Jordan Berg, Questus Co-founder. “The Avery® and Martha Stewart® brands are already strong in their respective categories. With Questus’ help, the brands can grow in the home organization category as well.”
In addition to the United States and Canada, the Martha Stewart Home Office™ with Avery™ line is also sold in the United Kingdom.
About Avery Dennison Office and Consumer Products Group
Avery Dennison Office and Consumer Products (www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office and Consumer Products Group, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Office and Consumer Products Group web site at www.avery.com or call the Avery Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).
At Questus, we are digital brand builders. Although we create a lot of traditional advertising, we believe that advertising is no longer sufficient for building a world-class brand. We push our clients to move beyond disruptive messages and focus more on creating immersive experiences. This approach helped us win iMedia's Agency of the Year award and created groundbreaking results for clients including General Mills, Capital One, Suzuki, Universal, and The NFL. Questus has offices in New York and San Francisco.
©2012 Avery Dennison Corporation. All rights reserved. Avery and all other Avery Dennison brands, product names and codes are trademarks of Avery Dennison Corporation. All other brands and product names are trademarks of their respective owners. Capital One is a trademark of Capital One Financial Corporation. NFL is a trademark of National Football League. Universal is a trademark of Universal City Studios LLC. Suzuki is a trademark of Suzuki Motor Corporation. Staples is a trademark of Staples the Office Superstore, LLC. General Mills is a registered trademark of General Mills used with permission.