GfK Seeking Entries for 2nd Next Generation Competition; Submissions from Aspiring Market Researchers Due October 29th

Opportunity for undergraduate marketing, sociology, statistics majors to present at 2013 ARF Re:think conference

NEW YORK--(BUSINESS WIRE)--The submission deadline is fast approaching for GfK’s second Next Generation Competition, designed to inspire and empower the next generation of market researchers. The contest, offered in collaboration with the Advertising Research Foundation (ARF), invites undergraduate students from across the US to create market research projects that shed light on key marketing issues.

This year, students are encouraged to study Hispanic consumers, the use of mobile devices for shopping, or another topic of their own choosing.

Submissions are due October 29^th; to find out how to enter
the competition, read the complete rules at this link.

GfK will bring members of the winning team to New York to attend and present at the annual Advertising Research Foundation (ARF) Re:think conference. In addition, the chosen team will receive a $1,000 prize and exposure through GfK and ARF promotions.

Last year, Hannah Esser and Sarah Cornell of Chatham University won the inaugural NextGen Competition for their study of the value of a “Like” on Facebook. An account of their experience as NextGen entrants and winners can be found here.

About GfK

GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.