BOCA RATON, Fla.--(Cortera®, a provider of comprehensive business-to-business payment and purchase data and insights for U.S. companies, announced Cortera University, a new complimentary training program to help its customers maximize the ROI of their Cortera solutions.)--
“Because most company executives are focused primarily on increasing revenue and reducing business risk, leading companies are achieving these objectives by better understanding the businesses they interact with every day through such useful intel as purchase behavior insights.”
Cortera University offers both on-demand and virtual instructor led training courses to help sales, marketing, finance and credit organizations effectively utilize business-to-business purchase and payment behavior data to address challenges associated with improving sales and marketing effectiveness, increasing revenue and reducing risk.
Gaining deep insight into the size, financial health, purchase behavior and growth trajectory of prospects, customers and supplier companies, both publically traded and privately held, has become increasingly critical for businesses of all sizes. Cortera University helps customers take full advantage of business-to-business purchase and payment behavior data to help companies increase ROI and adopt best practices to improve corporate performance.
“We developed Cortera University to arm our customers with the knowledge and skills required to leverage Cortera throughout their sales, marketing, finance and credit organizations to gain actionable insights into their customers, prospects and suppliers,” said Gary Brooks, chief marketing officer at Cortera. “Because most company executives are focused primarily on increasing revenue and reducing business risk, leading companies are achieving these objectives by better understanding the businesses they interact with every day through such useful intel as purchase behavior insights.”
Cortera University is designed for users and administrators of Cortera solutions. The flexible courses feature in-depth training on Cortera solutions and industry best practices and include customer case studies to demonstrate how using a range of Cortera data and insights can enable companies to increase revenue and reduce risk.
Cortera is a provider of comprehensive business-to-business payment and purchase behavior insights on public and private companies. The company tracks $1.6 trillion in business-to-business purchases across 45 spend categories to deliver insights on 20 million U.S. business locations. Cortera’s solutions enable companies of all sizes to better understand their customers, suppliers and business partners by gaining visibility into what they purchase, how they pay and how their purchase and payment behavior changes over time. Thousands of companies across diverse industries use Cortera solutions to increase revenue, improve sales and marketing effectiveness, and reduce risk. Cortera is privately held with offices in Boca Raton, Fla.; Boston and Quincy, Mass.; and Bangalore, India.