dunnhumbyUSA Expands Chicago Presence

Firm Calls 22^nd Floor Of The Merchandise Mart Home; Plans to Hire 30 Staff In the Next 18 Months

CINCINNATI--(BUSINESS WIRE)--dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, based in Cincinnati, established a presence in Chicago in 2008, growing from a handful of staff to over 20 today; the company has plans to add thirty or more to its staff over the next 18 months. The firm has signed a seven-year lease for the entire twenty-second floor or 11,640 square feet, of Chicago’s Merchandise Mart, with an option on an additional floor of space for future expansion. The deal was brokered by Cresa Partners, Chicago. dunnhumbyUSA’s focus in Chicago is on consumer packaged goods and retail companies headquartered in and around Chicago, including clients like PepsiCo, ConAgra, Kraft Foods, Quaker and Hillshire Brands.

“Chicago also has a deep talent pool for the type of staff we are seeking to recruit”

“Chicago represents a significant area of growth for dunnhumbyUSA and our presence here has already aided in growing our consumer packaged goods and retail business. The move to The Merchandise Mart provides greater visibility and will help in further solidifying client relationships,” said Milen Mahadevan, Senior Vice President, Client Solutions, dunnhumbyUSA.

Client Mark Purvis, Director of Sales, Kroger team, Hillshire Brands noted, “Hillshire Brands welcomes dunnhumbyUSA to downtown Chicago. Our partnership with dunnhumby helps us better understand our consumers and drive category growth for our Jimmy Dean, Ball Park and Hillshire Farm brands at Kroger.”

Quaker Foods North America Chief Marketing Officer, Justin Lambeth, says of their relationship with dunnhumbyUSA: “As one of America’s most trusted, iconic brands, Quaker is always looking for ways to put Mom at the center of every decision to help make the best choices for her family. Intuitively Moms know Quaker Oats is a great way to get your family going each day. Strategic partners like dunnhumby allow us to reach consumers in a personalized way while also effectively driving our business forward through powerful data analytics and consumer insights. dunnhumby allows us to activate on shopper behavior more deeply than ever before and win with the customer in a very competitive marketplace.”

“Chicago also has a deep talent pool for the type of staff we are seeking to recruit,” Mahadevan continued. As it continues to expand its business in the Chicago area, dunnhumbyUSA is actively recruiting qualified candidates in the areas of data analysis and client leadership. These roles help consumer packaged goods companies and retailers better understand their business through the customer lens to drive better and faster decisions and put the customer at the center of their thinking and actions.

dunnhumbyUSA, a $275 million company established in Cincinnati in 2003, has grown from a staff of 3 to over 600 today, occupying a 111,000 square foot headquarters in Downtown. The company is currently planning a major US headquarters expansion that will encompass over 250,000 square feet in a yet to be constructed commercial building at Fifth and Race Streets, Downtown, with adjacency to key locally based clients including Macy’s and The Kroger Co.

About dunnhumbyUSA

dunnhumby is the leader in personalizing the world’s experience of retailers and brands. Analyzing data from over 400 million of our clients’ customers in 28 countries, we help companies put customers at the center of every decision. We use our insight to improve customers’ experience of stores and communications to earn their lifetime loyalty. Our work with some of the world’s biggest retailers and brands has demonstrated that companies which deliver value to customers through personalization become and stay their customers’ first choice. This strategic approach to putting the customer first in business improves our clients’ like-for-like sales and profit margins – or, put simply, their brand value. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. Employing more than 2,000 people in 33 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy’s, PepsiCo and Procter & Gamble. dunnhumby also includes the word of mouth marketing experts BzzAgent and price optimization company KSS Retail. For more information, visit www.dunnhumby.com.