Tru Fragrance Unveils First Perfume “Grown” in Chicago

Local company launches Tru Blooms Chicago First Harvest Eau de Parfum, for sale online and at select Chicago-area retail locations Oct. 15

CHICAGO--(BUSINESS WIRE)--Custom fragrance development company Tru Fragrance today announced the release of Tru Blooms Chicago First Harvest Eau de Parfum, a first-of-its-kind limited edition perfume infused with the unique aromas of flowers grown throughout the city. This unique perfume is the product of Tru Blooms Chicago, a groundbreaking community initiative led by Chicago-based Tru Fragrance, in cooperation with the City of Chicago.

“It is with great pride that we celebrate this pioneering initiative in our hometown of Chicago, leveraging our expertise in custom fragrance development to create a perfume that embodies what we love about this great city.”

Over the past four months, Tru Blooms Chicago has transformed public and neighborhood green spaces citywide, including Grant Park, Chicago Botanic Garden and Water Tower Place, into growing spaces for roses, lavender and violets whose distinctive, fragrant notes have been captured in this limited edition perfume. Tru Blooms Chicago is the first-ever municipal initiative to locally “grow” a fine fragrance.

“Tru Blooms Chicago allowed us a unique opportunity to give back to the community that has nurtured the growth and success of our company for more than 40 years. Through this initiative, we were able to beautify the city’s public green spaces, support local nonprofits, and create and sustain jobs for Chicago residents,” said Monte Henige, CEO of Tru Fragrance. “It is with great pride that we celebrate this pioneering initiative in our hometown of Chicago, leveraging our expertise in custom fragrance development to create a perfume that embodies what we love about this great city.”

Like the flowers and gardens, which can never again be perfectly duplicated, Tru Blooms Chicago First Harvest Eau de Parfum is truly one-of-a-kind. The fragrance offers a bright and floral scent featuring beautiful notes of rose, lavender and violet at its heart. A limited quantity of bottles will be available for purchase, including 2,150 limited-edition etched 3.4 oz. bottles which retail for $65, as well as a 1.7 oz. bottle and .5 oz. roll-on, which retail for $38 and $18, respectively.

Tru Blooms Chicago First Harvest Eau de Parfum will be sold online and at select Chicago-area retail locations starting Oct. 15, just in time for holiday gift-giving, hostess presents and adding a special scent to any fragrance collection. Retailers include Water Tower Place, Chicago Botanic Garden, Museum of Science and Industry, Chicago History Museum, and a collection of premier Chicago hotels and boutiques.

For more details on Tru Blooms Chicago First Harvest Eau de Parfum, visit www.trubloomschicago.com or www.facebook.com/trubloomschicago. Learn more about Tru Fragrance at www.trufragrance.com or www.facebook.com/trufragrance.

About Tru Fragrance

A custom fragrance development company that creates, manufactures and markets private brand fragrances for niche and specialty retailers worldwide, Tru Fragrance (formerly “Romane Fragrances”) develops custom fragrances and scented brand extensions in the fragrance, bath and body, and skincare categories. With 42 years of experience, Tru Fragrance offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for independent and boutique retailers, specialty chain stores, online retail and mass merchandisers in every retail price point ranging from $9.99 to $99.00. The company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals. To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/trufragrance.