Frank Crystal & Company Announces New Brand, Identity

NEW YORK--(BUSINESS WIRE)--Today, Frank Crystal & Company, one of the world’s leading strategic risk and insurance advisors, unveiled its new identity as Crystal & Company. The new branding emphasizes the firm’s independence and coincides with the launch of a new website.

“Our company was founded on the principle of putting our clients first”

The family-owned and operated firm was established on Wall Street in 1933 and has since grown to more than 400 employees operating in ten locations across the country and serving clients across the globe. The news comes as the company prepares for its 80^th anniversary next year.

“Our company was founded on the principle of putting our clients first,” said James W. Crystal, chairman and chief executive officer of Crystal & Company whose father founded the firm. “I am proud that, as we have grown, we have sustained that principle through three generations of family management. Our new branding reflects this.”

“Earlier this year we conducted a study, speaking with our clients, partners and colleagues. What set us apart for them was our independence, that we’re beholden to no one but our clients,” said Jamie Crystal, who serves on the firm’s executive committee, along with his two brothers, Sandy Crystal and Jonathan Crystal, and executive vice presidents Ed Kiessling and John C. Smith.

This feedback became the foundation for the company’s new themeline, “The integrity of independence.”

“Our colleagues are united by their Independence and fierce commitment to serving our clients, which is why our new identity very much emphasizes the talents of our professionals,” said Sandy Crystal, executive vice president of Crystal & Company.

The company’s new website, www.crystalco.com, reflects the new brand and emphasizes the firm’s professionals and includes thought leadership pieces produced by Crystal & Company colleagues.

About Crystal & Company

Crystal & Company is one of the world's leading strategic risk and insurance advisors, serving the full range of clients' risk management, insurance brokerage, and employee benefits consulting needs. A national firm serving a global clientele, Crystal & Company is headquartered in New York, with 10 offices across the United States. Crystal & Company is a founding member of Brokerslink, a global alliance of leading independent insurance brokerages. The firm is comprised of more than 400 talented individuals distinguished by their technical expertise and industry-specific knowledge, united by their common passion for serving their clients. Established in 1933, the company has sustained its independence through 80 years and three generations of Crystal family ownership and management. For more information, visit www.crystalco.com.