Reachable CEO, Al Campa, to Speak at Sales & Marketing 2.0 Conference

PALO ALTO, Calif.--(BUSINESS WIRE)--Reachable, a leader in social business solutions, today announced that its CEO, Al Campa, will be speaking at the Sales & Marketing 2.0 Conference, being held on October 22-23, 2012 in San Francisco, CA. Campa’s presentation, “Using Social Proximity to Improve Sales Productivity”, will be given at 2:10pm PDT on Monday, October 22. Reachable, a Platinum sponsor at the event, offers a Social CRM solution that leverages the collective relationships of an organization and a database of business professionals to help sales reps reach more people.

“Using Social Proximity to Improve Sales Productivity”

“Relationships are key for effective selling and most salespeople try to leverage their connections to get the inside track on deals,” said Al Campa, Reachable’s CEO. “New technologies are now available that let organizations leverage all of their relationships – including employees, customers, and partners – to do what is known as ‘social proximity selling’. My presentation will introduce ‘social proximity selling’, its benefits, and how it can change the way an organization sells and markets its offerings.”

Sales & Marketing 2.0 Conference

The Sales & Marketing 2.0 Conference is an event for savvy sales, marketing, and sales operations leaders to learn how to deliver better results to customers, streamline sales and marketing processes, and continuously meet and exceed management goals. The conference will be held on October 22-23, 2012 at the Four Seasons Hotel in San Francisco, CA. More details can be found at http://www.sales20conf.com/SM2012/.

About Reachable, Inc.

Reachable is the developer of a social enterprise solution that enables organizations to leverage their collective relationships to reach more people and close more business faster. Reachable helps sales reps close more deals, recruiters find more talent, and professionals establish new business relationships. Reachable is backed by Rho Ventures, Signal Peak Ventures, and Parkview Ventures, and is based in Palo Alto, CA and Salt Lake City, UT. For more information, please visit www.reachable.com.