ArchetypeMe Announces New Hires to Creative Team

Garrett Yankou Named Creative Director

NEW YORK--(BUSINESS WIRE)--ArchetypeMe, the new online destination redefining ‘personalized’ search and recommendations with original stories, socializing and shopping, curated for an individual’s personality, announced the appointment of Garrett Yankou as Creative Director. Garrett will report directly to the website’s Editor in Chief, Lisa Gabor.

“Garrett is a phenomenal talent who will ensure that the site is as aesthetically compelling as it is unique and innovative.”

Notes Lisa Gabor, “Garrett is a phenomenal talent who will ensure that the site is as aesthetically compelling as it is unique and innovative.”

As ArchetypeMe’s Creative Director, Garrett will oversee all creative aspects of the site’s design. As a web and magazine designer, Garrett has extensive publishing industry experience producing high-end celebrity, fashion, beauty and home/shelter material. For the past five years, he was focused on digital magazines, web branding projects and apps. Previously, he was the design director of InStyle magazine for over a decade.

ArchetypeMe also named Tom Lowe as Art Director. Tom will help establish and develop the visual aesthetic of the site. Tom has diverse design experience from metro daily newspapers to iPad magazines, and has worked for titles including InStyle, Vibe and US Weekly.

In addition, Corrie Vierregger joined as Photo Editor. Prior to this, Corrie was a photo editor for GQ.com. Her past experience also includes photo research and editing for People.com and Style.com.

About ArchetypeMe

Archetypes, Inc.’s flagship entity, ArchetypeMe is an innovative website that redefines ‘personal’ search, recommendations, and curation. A mix of original content, social networking and merchandising, the website is a new online experience where consumers can learn more about themselves and their community in an entertaining and transformative way. Discover more at ArchetypeMe.com.

About Archetypes, Inc.

Archetypes, Inc. is a personal lifestyle company that helps people better answer the questions, ‘Who am I?’ and ‘What is relevant to me?’ The company is founded on the philosophy of archetypes, a psychology made relevant for today’s culture and time. Archetypes, Inc. was formed in August 2011 by founders Cristina Carlino, founder of Biomedic and philosophy and Executive Chair of Archetypes, Inc.; Michael Mendenhall, Chief Executive Officer of Archetypes, Inc. and President of REVOLATE Holdings; Andy Spellman, Chairman and CEO of REVOLATE Holdings; and David Lipman, Chief Creative Officer of REVOLATE and LIPMAN, and Creative Advisor for Archetypes, Inc. Archetypes, Inc. is based in New York, NY.