CareMore to Host Grand Opening of Neptune Ave. Care Center in Brooklyn

New Model of Care Will Be Available Exclusively to Certain Empire Medicare Members

--(BUSINESS WIRE)--Empire BlueCross BlueShield:

WHO:	CareMore staff and area residents will launch the facility with a ribbon cutting and refreshments. We expect 250-300 area seniors and Brooklyn residents to attend.
WHAT:	The grand opening for a CareMore Care Center – the centerpiece of a new concept in health coming to Brooklyn – will be held on Wednesday, October 17^th, at 10:00 a.m. CareMore staff and area residents will launch the facility with a ribbon cutting and refreshments. Neptune Ave., area residents are invited to the open house and to tour the facility.
	Speakers and attendees will include:
	-- Mark Wagar, President & CEO, Empire BlueCross BlueShield
	-- Leeba Lessin, President, CareMore
	-- Dr. Zinberg, Founder Nifty After Fifty
	-- Dr. Syed, Regional Medical Officer, CareMore in NY
	-- Carlo A. Scissura, President & CEO, Brooklyn Chamber of Commerce
	-- 250 – 300 senior citizens
	Photo ops and interview availability
WHEN:	October 17^th, 2012, at 10:00a.m.
WHERE:	1230 Neptune Ave., Brooklyn, NY 11224
WHY:	The Care Center will cater to Medicare beneficiaries in Kings County and their caregivers, offering services such as podiatry, diabetic education and management, fall prevention, blood pressure monitoring and more. The center includes comfortable and safe exam tables, lightweight doors, and low-glare accessories. It also has a gym-like area with equipment devoted to strengthening exercises as well as classrooms for socializing and learning. The Care Center will be available exclusively to members of certain Empire Medicare Advantage plans.

For more information about the CareMore model in New York, please visit www.getcaremore.com.

Background: Empire BlueCross BlueShield

Empire BlueCross BlueShield is a Health plan with a Medicare contract. Empire HealthChoice HMO, Inc. (Empire), an independent licensee of the Blue Cross and Blue Shield Association, is the legal entity that has contracted with the Centers for Medicare & Medicaid Services (CMS) to offer the Empire MediBlue HMO plans. Empire is the risk-bearing entity licensed under applicable state law to offer the Empire MediBlue HMO plans. Empire has contracted with CareMore to provide covered services under the Empire MediBlue HMO plans. CareMore Care Centers are available to Medicare beneficiaries who enroll in select Anthem HealthKeepers Medicare Advantage plans.