SAN DIEGO--(www.alintjcof.com), a global direct marketer of lifestyle and nutritional products and gourmet fortified coffee, announces plant expansion of the company’s wholly owned subsidiary, CLR Roasters, LLC. The company has executed a lease agreement to increase the size of the plant by 60%. The company has recently expanded its roasting, grinding, and packaging capacity in support of 70% growth year over year; and, expectation that growth will continue into 2013. Additionally, the company announced that it has begun Direct Store Distribution (DSD) for its company owned Café La Rica and Josie Java House brands.)--AL International (Pink Sheets: JCOF) (
Initially, CLR Roaster’s DSD routes will focus on 231 locations in Miami Dade and Broward Counties with plans to expand to West Palm Beach County later this year. The company will focus on all the major corporate stores and the larger independent stores within South Florida. CLR Roasters has secured distribution with Publix, Winn Dixie, Sedano’s, and large independent operators such as, Tropical Super Market, Presedente Super Market, and Extra Super Market.
Ernesto Aguila, CLR’s President of Roasting, said, “We have made great progress since we launched our DSD program in early September. Winn Dixie will be running an Everyday Value in store ad until the end of the year with our Café La Rica brand and Sedano’s has a major ad breaking November 7th where we expect to move 20,000 units during the week of the ad.” Sedano’s Supermarket is the largest Hispanic owned supermarket chain in the United States with 30 locations blanketing South Florida.
Dave Briskie, AL International CFO and President of Commercial Operations, said, “It is exciting to see our first vans hit the streets loaded with Café La Rica and Josie Java House products. We will service the major accounts with our DSD Corporate Team and the independent accounts will be serviced with distributors. We have already added Four Keys as our local distributor that will take care of the Keys, and Miami Based Rex is our distributor that will service the independent stores and pharmacies from Homestead all the way up north to West Palm Beach. Our expectation is to cover Florida with DSD routes and then move to other markets. Our long term plan is to expand DSD distribution coast to coast.”
About Youngevity® Essential Life Sciences
Youngevity Essential Life Sciences (www.Youngevity.com), headquartered in San Diego, CA, is a nutrition and lifestyle-related services company dedicated to promoting vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND, and Ma Lan, MD, as AL Global, Inc., the company adopted the name Youngevity in 2006. Youngevity is the only network marketing company to have a qualified FDA Health Claim. Dr. Wallach’s work has been published in more than 70 peer-reviewed and referenced scientific journals and books. Youngevity is a wholly-owned subsidiary of AL International, Inc.
About CLR Roasters
CLR Roasters (www.cafelarica.com) was established in 2001 and is a wholly-owned a subsidiary of AL International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
About AL International
AL International, Inc. (Pink Sheets: JCOF) (www.alintjcof.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The company also is a vertically integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.
Safe Harbor Statement
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