EGShares Announces Launch of Emerging Markets Core ETF (Ticker: EMCR) to Provide a More Diversified Emerging Market Core Holding

NEW YORK--(BUSINESS WIRE)--Emerging Global Advisors today announced the launch of the EGShares Emerging Markets Core ETF (Ticker: EMCR), an exchange-traded fund (ETF) that aims to provide a diversified core approach for investors seeking broad exposure to emerging market (EM) equities. The EGShares Emerging Markets Core ETF is the only ETF that tracks the S&P Emerging Markets Core Index, an index designed as an investment index rather than a benchmark. The S&P Emerging Markets Core Index has less industry and mature economy concentration than conventional benchmarks such as the MSCI Emerging Markets Index and the FTSE Emerging Index.

“In the last decade, conventional benchmarks have been increasingly used as substitutes for portfolios”

The initial concept for the S&P Emerging Markets Core Index was conceived by Emerging Global Advisors. The Index, designed, calculated, published and maintained by S&P Dow Jones Indices, seeks to avoid the industry and mature economy concentrations of conventional benchmarks which result from their market-cap weighting approach, in addition to their inclusion of developed economy constituents. It seeks to reduce concentration in legacy frontier market industries, broaden country diversification and tap into available liquidity to gain exposure to potentially emerging industries. The rules-based Index focuses on industry groups as index building blocks, contains no developed economy constituents and adopts an equal weighting modified by a country-capping approach.

“In the last decade, conventional benchmarks have been increasingly used as substitutes for portfolios,” said Marten Hoekstra, CEO of Emerging Global Advisors. “A consequence of this in portfolios is industry concentrations that are a legacy of the historical maturation of emerging markets. We believe investors continue to respect the value of these indices as benchmarks, but in their own portfolios prefer to have a more diversified approach. We think EMCR and the S&P Emerging Markets Core Index meet that need.”

"The S&P Emerging Markets Core Index is a differentiated choice that expands the tools available to emerging market investors," said Michael Orzano, Associate Director, Global Equity Indices at S&P Dow Jones Indices. "It employs a rigorous methodology designed to reduce exposure to more advanced economies and avoid the industry and country concentrations which are typical of market-capitalization weighted emerging market benchmark indices."

EGShares Emerging Markets Core ETF trades on NYSE Arca under the ticker symbol EMCR. The ETF is passively managed and currently does not use options, swaps or other derivatives in its portfolios.

For more information on EMCR, please visit http://www.egshares.com/EMCR

About EGShares

EGShares is the exchange traded fund (ETF) offering of Emerging Global Advisors LLC (EGA), an asset management company focused exclusively on providing investors with the tools they need to get the exposures they want in emerging markets and to use similar investment strategies in emerging markets as they do in developed markets. EGShares enables investors to allocate not merely to, but also within emerging markets through sector, thematic and core holding ETFs. For more information please visit www.egshares.com.

Investors should carefully consider the investment objectives, risks, charges and expenses of the funds before investing. To obtain a prospectus containing this and other important information, please call (888) 800-4EGS (4347) or visit www.egshares.com to view or download a prospectus online. Read the prospectus carefully before you invest.

This fund is new and therefore does not have a performance history of its own. You cannot invest directly in an index.

Emerging market investments involve risk of capital loss from fluctuation in currency values, differences in accepted accounting principles, economic or political instability or increased volatility and lower trading volume. The funds are non-diversified and, as a result, may have greater volatility than diversified funds. The funds’ returns may not match the returns of the underlying indexes. Investments in small- and mid-cap companies are generally more volatile. Diversification does not guarantee profit or protect against loss.

Marten Hoekstra is a registered representative of ALPS Distributors, Inc.

Distributed by ALPS Distributors, Inc.

EGS001073 Expires 12/31/13.