Worldata’s CEO Jay Schwedelson Appointed to DMA Board of Directors

BOCA RATON, Fla.--(BUSINESS WIRE)--Worldata, the leading direct and interactive marketing data organization, announced today that The Direct Marketing Association (DMA) has elected President and CEO, Jay Schwedelson, as a new member of the Board of Directors for 2013-2014. The announcement was made at the DMA2012 Annual Business Meeting in Las Vegas, NV. Jay Schwedelson joins 3 other new Board members for the upcoming year.

“I look forward to working aside my direct marketing peers to ensure our industry continues to thrive.”

“I am extremely honored to be elected onto the DMA Board of Directors. This Board has a long-standing responsibility to maintain integrity within the ever-evolving direct marketing industry. With emerging media vehicles affecting the way we market in the B2B and B2C world, I am very excited to help keep the DMA the respected association that it is today,” said Jay Schwedelson, President and CEO of Worldata. “I look forward to working aside my direct marketing peers to ensure our industry continues to thrive.”

As President and CEO of Worldata, Schwedelson is responsible for driving strategic growth across all Worldata divisions. Under his leadership, Worldata has become the industry leader in acquisition marketing strategies, permission email marketing services, direct mail list services and interactive advertising solutions.

Schwedelson was the driving force behind Worldata’s transformation from a traditional list rental firm into an interactive leader. He launched divisions including Webconnect, SubjectLine.com and the strategic consulting divisions which have spurred the company’s overall success as a digital marketing leader.

About Worldata

Worldata and its Group of Companies are leaders in the Direct and Interactive Marketing services field for over 35 years. Worldata has two offices located in South Florida providing the following key services: Postal and Email Acquisition, List Management, Custom Marketing Solutions, Database Marketing, Email Transmission, Tracking, Data Hygiene and Overall Data Consulting Services. More information about Worldata can be found at www.worldata.com or by contacting Jay Schwedelson at 800-331-8102 or via email at [e-mail]. Follow us on Twitter @worldata.

About the Direct Marketing Association (DMA)

The Direct Marketing Association is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA’s goal is to keep all marketing channels open and economically viable, as well as maintain the flow of data that fuels multichannel marketing.