NEW YORK--()--Two real estate industry experts are forming a strategic partnership to bring market leading business and brand strategies to one of the nation’s fastest growing housing segments: baby boomers.
“Partnering with Deborah allows us to develop unique, pragmatic strategies for clients and quickly deploy them in an efficient, operations-centric way”
Kathleen Cecilian, Founder and CEO of Cecilian Worldwide, has announced a strategic partnership with Deborah Blake and The Ipsum Group to bring meaningful and compelling strategies to builders and developers focused on the 76+ million baby boomers in the American housing market today.
According to Cecilian and Blake, the new partnership will allow Cecilian Worldwide to offer its clients more than 50 years of combined experience in branding, community development and the homebuilding industry, along with extensive operational experience in creating communities for the 50+ year old consumer.
“We have been studying the Active Adult baby boomer segment for years and have learned a lot by speaking to consumers all over the United States. In that time, it has become glaringly obvious that there are significant opportunities to innovate in the baby boomer housing space. The market is ready for something new,” says Cecilian. “Partnering with Deborah allows us to develop unique, pragmatic strategies for clients and quickly deploy them in an efficient, operations-centric way,” she continues.
Blake, who has spent over 21 years with Del Webb by PulteGroup developing and operating communities for 50+ buyers and the burgeoning Boomer generation, brings extensive strategic and operational experience to Cecilian Worldwide. The timing is right to partner as more builders and developers continue to invest in strategies that capitalize on the continued growth of this segment.
“Today, one in four Americans is 55 or older and developers and homebuilders are targeting this important market segment to diversify their portfolios and grow their business,” says Blake.
“By partnering with The Ipsum Group, we can offer clients the most innovative and experienced team of Active Adult experts in the industry. We are dedicated to delivering a highly innovative and ROI-based approach to attracting this lucrative segment of the market. Deborah’s experience with developing, marketing, selling and operating age-targeted and age-restricted communities makes her a true asset to Cecilian Worldwide and our clients. Her knowledge of this changing and diverse consumer group will enhance our systematic approach to providing clients innovative ideas that turn into actionable business plans and deliver lucrative results.”
About Cecilian Worldwide:
Cecilian Worldwide is an idea consultancy that provides brand and creative services to clients seeking business enhancing strategies, brand differentiation, consumer-based intelligence, original solutions and measurable results. The New Jersey based company specializes in strategic marketing, branding, advertising and social media for real estate developers, having advised over 100 of the nation’s top master planned communities during the last 22 years. For more information please visit www.cecilianworldwide.com.