AUSTIN, Texas--(ExactTarget, adding rich targeting and testing capabilities to ExactTarget’s Facebook publishing application SocialPages.)--Get Smart Content, a dynamic targeting and testing platform, announced today its new integration with global interactive marketing provider
“We’re excited to launch this integration because we see Get Smart Content’s capabilities as a natural fit for ExactTarget customers.”
The integration allows ExactTarget SocialPages customers to utilize Get Smart Content’s dynamic targeting capabilities from within the SocialPages application, enabling them to provide relevant Facebook content based on the individual Facebook Fan’s needs and interests.
“ExactTarget SocialPages already provides the tools needed to easily create and manage branded Facebook tabs,” said Jim Eustace, founder and CEO of Get Smart Content. “Our partnership with ExactTarget enhances that capability by providing customers a means to target and optimize their content to increase customer engagement and return on their marketing investment.”
Using the Get Smart Content SocialPages integration, customers can personalize the visitor experience according to:
- Previous interactions with email and social campaigns
- Previous engagement on the customer’s website
Additionally, SocialPages customers are now able to A/B test content to determine the most effective marketing messages for their different audience segments.
“Get Smart Content extends SocialPages in a way that makes the social aspect of cross-channel marketing even more targeted,” said Margaret Francis, ExactTarget’s vice president of social products. “We’re excited to launch this integration because we see Get Smart Content’s capabilities as a natural fit for ExactTarget customers.”
About Get Smart Content
Get Smart Content is a content personalization platform that enables your company to serve and A/B test content that is tailored to a visitor’s interests and their position in the sales funnel. Brands that provide targeted content convert a higher percentage of visitors into leads and customers – increasing the ROI of their marketing efforts. For more information, visit http://getsmartcontent.com, follow us on Twitter @getsmartcontent or like us on Facebook, http://www.facebook.com/getsmartcontent.